Title | WHY MCDONALD'S TOLD EVERYONE NOT TO TRY ITS LATEST BURGER |
Brand | MCDONALD'S |
Product / Service | HELL MCSCPICY |
Category | A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant | DDB Hong Kong, HONG KONG |
Idea Creation | DDB Hong Kong, HONG KONG |
Media Placement | OMD INTERNATIONAL Hong Kong, HONG KONG |
Production | DDB Hong Kong, HONG KONG |
Post Production | DDB Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Peter Rodenbeck | DDB Group Hong Kong | Account Servicing |
Andreas Krasser | DDB Group Hong Kong | Strategy |
Frankie Fung | DDB Group Hong Kong | Creative |
Garron Chiu | DDB Group Hong Kong | Strategy |
Tony Leung | DDB Group Hong Kong | Creative |
Iker Lin | DDB Group Hong Kong | Creative |
Roden Chau | DDB Group Hong Kong | Creative |
Maisy Choi | Such Films | Production |
Maggie Cheung | DDB Group Hong Kong | Account Servicing |
Jim Leung | DDB Group Hong Kong | Account Servicing |
Irene Lo | DDB Group Hong Kong | Account Servicing |
For years, the McSpicy was one of McDonald's Hong Kong's most popular items. The McSpicy is known around the world for its spicy sensation. However, there had always been one issue for the McSpicy in Hong Kong; it wasn't actually that spicy. In fact, of all the products McDonald's Hong Kong has ever launched that were labeled 'spicy', none have been actually all that spicy. So when a new spice-challenge craze, popped up online by vloggers and influencers, swept over Hong Kong, we knew we had to use the McSpicy to capitalize. So we decided to launch a limited edition McSpicy. Lathered in extremely hot South Korean Ottogi Gochujang sauce, the product was dubbed the "Hell McSpicy". We had to attract the new "spice lovers" with something that could bring a little more excitement to their taste buds.