PERFORMANCE ENHANCING MUSIC

Short List
TitlePERFORMANCE ENHANCING MUSIC
BrandSAMSUNG
Product / ServiceSAMSUNG
CategoryB05. Partnerships & Sponsorship
EntrantCHE PROXIMITY Sydney, AUSTRALIA
Idea Creation CHE PROXIMITY Sydney, AUSTRALIA
Production REVOLVER Sydney, AUSTRALIA
Production 2 RESONANCE - SONIC BRANDING Sydney, AUSTRALIA
Production 3 BIG SYNC MUSIC Sydney, AUSTRALIA
Post Production THE GLUE SOCIETY STUDIOS Sydney, AUSTRALIA
Additional Company THE GLUE SOCIETY Sydney, AUSTRALIA
Additional Company 2 CITIZEN JANE CASTING Sydney, AUSTRALIA
Additional Company 3 SONG ZU Sydney, AUSTRALIA

Credits

Name Company Position
Gavin McLeod CHEP Network Chief Creative Officer
Justin Ruben CHEP Network Executive Creative Director
Richard Shaw CHEP Network Creative Director
Jeremy Hogg CHEP Network Creative Director
Daniel Smith CHEP Network Senior Art Director
Ernie Ciaschett CHEP Network Senior Copywriter
Tash Johnson CHEP Network Head of Strategic Production
Sophia Tubby CHEP Network Executive Producer
Jonny Berger CHEP Network Managing Partner
Grace Vizor CHEP Network Group Account Director
Peter Thomas CHEP Network Account Director
Raisa Mushrafi CHEP Network Senior Account Manager
Mike Deane CHEP Network Chief Media Officer
Tim Russell CHEP Network Head of Communications Planning Media
Alex Connell CHEP Network Communications Planning Director
Elizabeth Lonsdale CHEP Network Investment Director
Sue Lau CHEP Network Senior Addressable Manager
Amanda Bodagh CHEP Network Investment Trader
Andrea Quach CHEP Network Ad Ops Manager
Tim McPherson CHEP Network Head of Art
Charlotte Bruton CHEP Network Head of Mixed Reality
Mary Anne Truong CHEP Network Operations Director
Natasha Brack Edelman Director & Group Head of Technology
Thom Landers Edelman Associate Director
Jonathan Kneebone The Glue Society Director
Michael Ritchie Revolver Managing Director/Co-Owner
Pip Smart Revolver Executive Producer/Co-Owner
Jasmin Helliar Revolver Executive Producer
Cathy Rechichi Revolver Producer
Jordan Maddocks Revolver Director of Photography
Luke Crethar The Glue Society Editor
Scott Stirling The Glue Society Post Producer
Andy Clarkson The Glue Society Grade
Viv Baker The Glue Society Online

Background

Samsung was signed on to be an official sponsor of the Australian Olympic team. We saw this as an opportunity to shift perceptions of Samsung, from being cold and techy to being true supporters of Australians. However, research told us that as a first time sponsor, we needed to leverage and activate this sponsorship beyond simply naming rights and ad placements in order to maximise the effectiveness. The objective was clear; how can we add value to Australians during the Olympics beyond our official sponsorship activity?