| Title | RELATIONSHIPS |
| Brand | OYO |
| Product / Service | OYO |
| Category | A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA |
| Idea Creation | OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA |
| Name | Company | Position |
|---|---|---|
| Mayur Hola | OYO Hotels & Homes Pvt. Ltd. | Creative conceptualisation & supervision |
| Prateek Suri | OYO Hotels & Homes Pvt. Ltd. | Creative supervision |
| Sanghamitra Chakraborty | OYO Hotels & Homes Pvt. Ltd. | Implementation & supervision |
| Rajat Agarwal | OYO Hotels & Homes Pvt. Ltd | Design conceptualization and supervision |
| Nishant Jayaswal | OYO Hotels & Homes Pvt. Ltd | Strategy planning |
| Anissha Mazumder | OYO Hotels & Homes Pvt. Ltd | Copy support |
| Jatin Sangwan | OYO Hotels & Homes Pvt. Ltd | Copy support |
February is a popular month among couples across the globe, thanks to Valentine’s day. Unfortunately, in India, this means unmarried couples (or couples who appear unmarried), face an even harder time hanging out together. They often bear the wrath of right-wing protestors who choose to target young couples in the name of moral policing. But India also has OYO — a reliable brand 60% of whose business consists of couple bookings. Over the years, OYO has offered couples the convenience of spending time with their loved ones. The brief was to help drive the change in perception towards the brand to retain our customers.