Title | COME TO OYO |
Brand | OYO |
Product / Service | OYO |
Category | A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant | OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA |
Idea Creation | OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA |
Production | THE SCRIPT ROOM Bengaluru, INDIA |
Name | Company | Position |
---|---|---|
Mayur Hola | OYO Hotels & Homes Pvt. Ltd. | Creative conceptualisation and supervision |
Prateek Suri | OYO Hotels & Homes Pvt. Ltd. | Creative supervision |
Sanghamitra Chakraborty | OYO Hotels & Homes Pvt. Ltd. | Implementation & supervision |
Nishant Jayaswal | OYO Hotels & Homes Pvt. Ltd | Strategy planning |
Sayak Basu | OYO Hotels & Homes Pvt. Ltd | Writer and supervisor |
Small hotels and home owners sign up to OYO to increase demand and business. You find these hotels everywhere — near the most crowded places and business centres, in close proximity to tourist attractions, even in the middle of nowhere. Naturally, the ones near tourist and business destinations do fine. But the ones that you find in residential neighbourhoods do not have an advantage in their location. Leading to below expectation performance of such hotels in comparison to others in the network. The brief was clear, to help drive bookings for hotels in neighbourhood locations that did not get the usual travel bookings.