COME TO OYO

TitleCOME TO OYO
BrandOYO
Product / ServiceOYO
CategoryA03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantOYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA
Idea Creation OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA
Production THE SCRIPT ROOM Bengaluru, INDIA

Credits

Name Company Position
Mayur Hola OYO Hotels & Homes Pvt. Ltd. Creative conceptualisation and supervision
Prateek Suri OYO Hotels & Homes Pvt. Ltd. Creative supervision
Sanghamitra Chakraborty OYO Hotels & Homes Pvt. Ltd. Implementation & supervision
Nishant Jayaswal OYO Hotels & Homes Pvt. Ltd Strategy planning
Sayak Basu OYO Hotels & Homes Pvt. Ltd Writer and supervisor

Background

Small hotels and home owners sign up to OYO to increase demand and business. You find these hotels everywhere — near the most crowded places and business centres, in close proximity to tourist attractions, even in the middle of nowhere. Naturally, the ones near tourist and business destinations do fine. But the ones that you find in residential neighbourhoods do not have an advantage in their location. Leading to below expectation performance of such hotels in comparison to others in the network. The brief was clear, to help drive bookings for hotels in neighbourhood locations that did not get the usual travel bookings.