Title | MAKING ONLINE A SAFE SPACE FOR WOMEN |
Brand | OYO |
Product / Service | OYO |
Category | C01. Brave Brands |
Entrant | OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA |
Idea Creation | OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA |
Production | OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA |
Name | Company | Position |
---|---|---|
Mayur Hola | OYO Hotels & Homes Pvt. Ltd. | Creative conceptualisation & supervision |
Prateek Suri | OYO Hotels & Homes Pvt. Ltd. | Creative supervision |
Sanghamitra Chakraborty | OYO Hotels & Homes Pvt. Ltd. | Implementation & supervision |
Rajat Agarwal | OYO Hotels & Homes Pvt. Ltd | Design conceptualization and supervision |
Nishant Jayaswal | OYO Hotels & Homes Pvt. Ltd | Strategy planning |
Tanushree Majumder | OYO Hotels & Homes Pvt. Ltd. | Design support |
Naman Kumar | OYO Hotels & Homes Pvt. Ltd. | Design Support |
Mohammad Azad | OYO Hotels & Homes Pvt. Ltd. | Design support |
Anissha Mazumder | OYO Hotels & Homes Pvt. Ltd | Copy Support |
LEWDNESS ON SOCIAL MEDIA, A SOCIAL MENACE. Be it a woman, a guy and a girl out on a date, or just a mention of space for couples in a hotel; it made some people feel they had the right to pass leary comments. Social media platforms do not take any stance and the perpetrator goes unchecked. This leads to women getting silenced or self-censoring their opinions because of a fear of a backlash. Safety, respect, and 'Bias for Action’ are important pillars for OYO. Social Media contributes most towards building OYO's reputation, given the majority of our audience lives on social media. Like any other brand, OYO has an Online Response Team that receives over 4000 comments every week, where the response time is less than 5 minutes on average.