MAKING ONLINE A SAFE SPACE FOR WOMEN

TitleMAKING ONLINE A SAFE SPACE FOR WOMEN
BrandOYO
Product / ServiceOYO
CategoryC01. Brave Brands
EntrantOYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA
Idea Creation OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA
Production OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA

Credits

Name Company Position
Mayur Hola OYO Hotels & Homes Pvt. Ltd. Creative conceptualisation & supervision
Prateek Suri OYO Hotels & Homes Pvt. Ltd. Creative supervision
Sanghamitra Chakraborty OYO Hotels & Homes Pvt. Ltd. Implementation & supervision
Rajat Agarwal OYO Hotels & Homes Pvt. Ltd Design conceptualization and supervision
Nishant Jayaswal OYO Hotels & Homes Pvt. Ltd Strategy planning
Tanushree Majumder OYO Hotels & Homes Pvt. Ltd. Design support
Naman Kumar OYO Hotels & Homes Pvt. Ltd. Design Support
Mohammad Azad OYO Hotels & Homes Pvt. Ltd. Design support
Anissha Mazumder OYO Hotels & Homes Pvt. Ltd Copy Support

Background

LEWDNESS ON SOCIAL MEDIA, A SOCIAL MENACE. Be it a woman, a guy and a girl out on a date, or just a mention of space for couples in a hotel; it made some people feel they had the right to pass leary comments. Social media platforms do not take any stance and the perpetrator goes unchecked. This leads to women getting silenced or self-censoring their opinions because of a fear of a backlash. Safety, respect, and 'Bias for Action’ are important pillars for OYO. Social Media contributes most towards building OYO's reputation, given the majority of our audience lives on social media. Like any other brand, OYO has an Online Response Team that receives over 4000 comments every week, where the response time is less than 5 minutes on average.