Title | 6 MINUTES TOGETHER |
Brand | JANSSEN PHARMA |
Product / Service | JANSSEN PHARMACEUTICAL |
Category | A02. Healthcare |
Entrant | McCANN HEALTH Tokyo, JAPAN |
Idea Creation | McCANN HEALTH Tokyo, JAPAN |
Media Placement | McCANN HEALTH Tokyo, JAPAN |
PR | McCANN HEALTH Tokyo, JAPAN |
Production | McCANN HEALTH Tokyo, JAPAN |
Production 2 | DANCE NOT ACT Tokyo, JAPAN |
Post Production | DANCE NOT ACT Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Matt Eastwood | McCann Health | Global Chief Creative Officer |
Shunsuke Kakinami | McCann Health Japan | Executive Creative Director |
Mai Kaneda | McCann Health Japan | Creative Director, Concept |
Akira Takahashi | McCann Health Japan | Senior Art Director |
Daisuke Ishiguro | McCann Health Japan | Senior Creative Producer |
Mariko Oshima | McCann Health Japan | Account Executive |
Shiori Miura | McCann Health Japan | Strategic Planner / PR Planner |
Kenta Yoshida | McCann Health Japan | Strategic Planner |
Akiko Takahashi | McCann Health Japan | Digital Producer |
Toshiaki Tachimura | McCann Health Japan | Senior Account Manager |
Hiroyuki Baba | McCann Health Japan | Senior Business Director |
Chiaki Kobayashi | McCann Health Japan | Translator |
Rie Ota | UM | Media Planner |
Takahiko Matsushita | UM | Media Planner |
Ryo Ichikawa | Koe Inc. | Music Video Director & Camera Director |
Gentaro Kakesu | DANCE NOT ACT Inc. | Producer |
Akira Tsuyama | DANCE NOT ACT Inc. | Production Manager |
Akihiro Someya | freelance | Lighting Director |
Hirokazu Niwa | maroonbrand | Hair & Make |
Saori Iguchi | freelance | Stylist |
Shinsaku Kamimura | freelance | Offline Editor |
Riku Kiyozuka | McRay | Online Editor |
Kouko Takahashi | freelance | Casting |
Megumi Goto | freelance | Illustrator |
Ryosuke Shinohara | freelance | Case Movie Editor |
Saki Iwamoto | Material | PR Planner |
Sakiko Oya | Material | PR Planner |
Yo Hitoto | dajia | Artist |
Tatsuro Mashiko | YOSHIMOTO MUSIC PUBLISHING | Composer |
Yo Tomi | karinto planet inc. | Music Arranger |
PAH (Pulmonary Arterial Hypertension) is a fatal rare disease that causes patients to feel short of breath, even when walking. To optimize treatment, the patient's condition is monitored regularly through the ‘6-minute walk test’ which reminds patients of their desperate fate. The '6 Minutes Together' is an original music playlist on Spotify designed together with a PAH specialist, aiming to transform their 6 minutes of despair into their 6 minutes of positivity. Forty artists in Japan and around the world have offered their songs which are played exactly in 6 minutes. The Beats Per Minute of each song is approved to comply with patients’ walking speed by doctors. The playlist also includes a 6-minute medical tips audio by a PAH specialist, Professor Tamura. Furthermore, one of Japan’s most well-known artists, Yo Hitoto, got on board and wrote her original song, '6 Minutes' to directly support PAH patients for 6 minutes.
- Lyrics of the original song '6 Minutes' (written by Yo Hitoto) - Why me? You cried. Your future once imagined, now in shatters. God can be cruel at times. Is he even there? You ask. Then let me be your God. It’s alright, push me away when you don’t need me. My 6 minutes for you. Let me walk with you and you’ll never be alone. My 6 minutes for you. See the bellflowers glisten in the morning dew. I’m always here for you, so call my name. Walking straight can be stifling at times. Share with me that suffering that you hide. Did you know? There’s one thing I treasure more than myself. It’s that beaming smile of yours. If you must walk barefooted through rubbles of your shattered dreams, It’s alright, you’ve always got my shoulder to lean on. My 6 minutes for you. If you’re lost, I will find you wherever you are. My 6 minutes for you. When we reach the end of the tunnel, Let the soft zephyr wipe away your tears and bless your path. Turn around and see how far you’d come, that’s the truth. There’s no need to test my love. It’s alright, sometimes we all shy away from the light. My 6 minutes for you. Let me walk with you and you’ll never be alone. My 6 minutes for you. See the bellflowers glisten in the morning dew. I will be there. My 6 minutes for you. If you’re lost, I will find you wherever you are. My 6 minutes for you. When we reach the end of the tunnel, let me wipe your tears. My 6 minutes for you. Together, one, two, three, four, let’s go! My 6 minutes for you. See the bellflowers glisten in the morning dew. I’m always here for you. Call my name. I will be there.
Website URL | Video URL | Supporting Webpage