6 MINUTES TOGETHER

Title6 MINUTES TOGETHER
BrandJANSSEN PHARMA
Product / ServiceJANSSEN PHARMACEUTICAL
CategoryA02. Healthcare
EntrantMcCANN HEALTH Tokyo, JAPAN
Idea Creation McCANN HEALTH Tokyo, JAPAN
Media Placement McCANN HEALTH Tokyo, JAPAN
PR McCANN HEALTH Tokyo, JAPAN
Production McCANN HEALTH Tokyo, JAPAN
Production 2 DANCE NOT ACT Tokyo, JAPAN
Post Production DANCE NOT ACT Tokyo, JAPAN

Credits

Name Company Position
Matt Eastwood McCann Health Global Chief Creative Officer
Shunsuke Kakinami McCann Health Japan Executive Creative Director
Mai Kaneda McCann Health Japan Creative Director, Concept
Akira Takahashi McCann Health Japan Senior Art Director
Daisuke Ishiguro McCann Health Japan Senior Creative Producer
Mariko Oshima McCann Health Japan Account Executive
Shiori Miura McCann Health Japan Strategic Planner / PR Planner
Kenta Yoshida McCann Health Japan Strategic Planner
Akiko Takahashi McCann Health Japan Digital Producer
Toshiaki Tachimura McCann Health Japan Senior Account Manager
Hiroyuki Baba McCann Health Japan Senior Business Director
Chiaki Kobayashi McCann Health Japan Translator
Rie Ota UM Media Planner
Takahiko Matsushita UM Media Planner
Ryo Ichikawa Koe Inc. Music Video Director & Camera Director
Gentaro Kakesu DANCE NOT ACT Inc. Producer
Akira Tsuyama DANCE NOT ACT Inc. Production Manager
Akihiro Someya freelance Lighting Director
Hirokazu Niwa maroonbrand Hair & Make
Saori Iguchi freelance Stylist
Shinsaku Kamimura freelance Offline Editor
Riku Kiyozuka McRay Online Editor
Kouko Takahashi freelance Casting
Megumi Goto freelance Illustrator
Ryosuke Shinohara freelance Case Movie Editor
Saki Iwamoto Material PR Planner
Sakiko Oya Material PR Planner
Yo Hitoto dajia Artist
Tatsuro Mashiko YOSHIMOTO MUSIC PUBLISHING Composer
Yo Tomi karinto planet inc. Music Arranger

Write a short summary of what happens in the radio or audio execution or campaign.

PAH (Pulmonary Arterial Hypertension) is a fatal rare disease that causes patients to feel short of breath, even when walking. To optimize treatment, the patient's condition is monitored regularly through the ‘6-minute walk test’ which reminds patients of their desperate fate. The '6 Minutes Together' is an original music playlist on Spotify designed together with a PAH specialist, aiming to transform their 6 minutes of despair into their 6 minutes of positivity. Forty artists in Japan and around the world have offered their songs which are played exactly in 6 minutes. The Beats Per Minute of each song is approved to comply with patients’ walking speed by doctors. The playlist also includes a 6-minute medical tips audio by a PAH specialist, Professor Tamura. Furthermore, one of Japan’s most well-known artists, Yo Hitoto, got on board and wrote her original song, '6 Minutes' to directly support PAH patients for 6 minutes.

Script & Translation. Provide a full English script and translation of any audio.

- Lyrics of the original song '6 Minutes' (written by Yo Hitoto) - Why me? You cried. Your future once imagined, now in shatters. God can be cruel at times. Is he even there? You ask. Then let me be your God. It’s alright, push me away when you don’t need me. My 6 minutes for you. Let me walk with you and you’ll never be alone. My 6 minutes for you. See the bellflowers glisten in the morning dew. I’m always here for you, so call my name. Walking straight can be stifling at times. Share with me that suffering that you hide. Did you know? There’s one thing I treasure more than myself. It’s that beaming smile of yours. If you must walk barefooted through rubbles of your shattered dreams, It’s alright, you’ve always got my shoulder to lean on. My 6 minutes for you. If you’re lost, I will find you wherever you are. My 6 minutes for you. When we reach the end of the tunnel, Let the soft zephyr wipe away your tears and bless your path. Turn around and see how far you’d come, that’s the truth. There’s no need to test my love. It’s alright, sometimes we all shy away from the light. My 6 minutes for you. Let me walk with you and you’ll never be alone. My 6 minutes for you. See the bellflowers glisten in the morning dew. I will be there. My 6 minutes for you. If you’re lost, I will find you wherever you are. My 6 minutes for you. When we reach the end of the tunnel, let me wipe your tears. My 6 minutes for you. Together, one, two, three, four, let’s go! My 6 minutes for you. See the bellflowers glisten in the morning dew. I’m always here for you. Call my name. I will be there.


Links

Website URL   |   Video URL   |   Supporting Webpage