GTI - EARLY FOR DINNER

TitleGTI - EARLY FOR DINNER
BrandVOLKSWAGEN
Product / ServiceVOLKSWAGEN GOLF GTI
CategoryA01. Consumer Goods
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Media Placement FCB NEW ZEALAND Auckland, NEW ZEALAND
Production LIQUID STUDIOS Auckland, NEW ZEALAND

Credits

Name Company Position
Graeme Clarke DDB Aotearoa Copywriter
Paul Kim DDB Aotearoa Copywriter
Rory McKechnie DDB Aotearoa Creative Director
Gary Steele DDB New Zealand/Aotearoa Executive Creative Director
Jenny Travers DDB Group Aotearoa New Zealand Group Account Director
Jessie Edwards DDB Group Aotearoa New Zealand Producer
Craig Matuschka Liquid Studios Sound Engineer

Write a short summary of what happens in the radio or audio execution or campaign.

The new Volkswagen Golf GTI is an absolute beast with a top speed of 248km an hour. When you get behind the wheel, it'll get you where you're going quick, but that might not always be a good thing. In this radio spot we explore the unfortunate mishaps that can happen when you arrive at your destination a little too quick.

Script & Translation. Provide a full English script and translation of any audio.

A woman in her 30’s speaks in a somber tone. Pam: I arrived at my parents’ place for Sunday dinner. When I walked in everything seemed normal. TV was on, food was in the oven, but no one was around. “Hello?!?!” I yelled. And from a distance thought I could hear Mum say… Yeah. I follow her voice down the hall. Past the laundry, past their master, all the way to my childhood bedroom. There’s still a unicorn poster on the door. And then I saw it. Them. All of them. It was devastating. And I screamed. What are you doing?!?! Mum said…The laundry. Dad said.. yoga? They were doing neither of those things. And I know this all because I showed up to dinner 7 minutes early. VO: The new Volkswagen Golf GTI. Gets you where you’re going quick. Maybe too quick.