Title | GTI - EARLY FOR DINNER |
Brand | VOLKSWAGEN |
Product / Service | VOLKSWAGEN GOLF GTI |
Category | A01. Consumer Goods |
Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Media Placement | FCB NEW ZEALAND Auckland, NEW ZEALAND |
Production | LIQUID STUDIOS Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Graeme Clarke | DDB Aotearoa | Copywriter |
Paul Kim | DDB Aotearoa | Copywriter |
Rory McKechnie | DDB Aotearoa | Creative Director |
Gary Steele | DDB New Zealand/Aotearoa | Executive Creative Director |
Jenny Travers | DDB Group Aotearoa New Zealand | Group Account Director |
Jessie Edwards | DDB Group Aotearoa New Zealand | Producer |
Craig Matuschka | Liquid Studios | Sound Engineer |
The new Volkswagen Golf GTI is an absolute beast with a top speed of 248km an hour. When you get behind the wheel, it'll get you where you're going quick, but that might not always be a good thing. In this radio spot we explore the unfortunate mishaps that can happen when you arrive at your destination a little too quick.
A woman in her 30’s speaks in a somber tone. Pam: I arrived at my parents’ place for Sunday dinner. When I walked in everything seemed normal. TV was on, food was in the oven, but no one was around. “Hello?!?!” I yelled. And from a distance thought I could hear Mum say… Yeah. I follow her voice down the hall. Past the laundry, past their master, all the way to my childhood bedroom. There’s still a unicorn poster on the door. And then I saw it. Them. All of them. It was devastating. And I screamed. What are you doing?!?! Mum said…The laundry. Dad said.. yoga? They were doing neither of those things. And I know this all because I showed up to dinner 7 minutes early. VO: The new Volkswagen Golf GTI. Gets you where you’re going quick. Maybe too quick.