Title | AI ASSISTANT |
Brand | ASPIRA OTOPARTS |
Product / Service | ASPIRA EXPOSIO MOTORCYCLE HEADLIGHTS |
Category | A01. Consumer Goods |
Entrant | BERAKAR KOMUNIKASI Jakarta, INDONESIA |
Idea Creation | BERAKAR KOMUNIKASI Jakarta, INDONESIA |
Production | RADIOCLINIQUE Tangerang Selatan, INDONESIA |
Name | Company | Position |
---|---|---|
Abdi Haq Nazar | Berakar Komunikasi | Creative Director |
Rafi Dwitama | Berakar Komunikasi | Creative Group Head |
Adirama Gemmy Fitrio | Berakar Komunikasi | Creative Group Head |
Brillianda Imam Barkah | Berakar Komunikasi | Creative Group Head |
Syifa Rohmanisa | Berakar Komunikasi | Copywriter |
Hendy Lim | Berakar Komunikasi | Copywriter |
Boney Tidarma | Berakar Komunikasi | Art Director |
Kusno Saparudin | Berakar Komunikasi | Art Director |
Krishnan Arista | Berakar Komunikasi | Account Director |
Giani A. Mahery | Berakar Komunikasi | Account Manager |
Cut Sarah | Berakar Komunikasi | Account Executive |
We play around the idiom "in the dark" which also means uninformed, and use a detailed AI assistant information as a creative package to convey how people will never be in the dark if they use Aspira Exposio Motorcycle Headlights.
Let’s start. You will arrive at your destination at 21.48. The route you will take is more foggy than usual. Within 100 meters, there’s a male cat with glowing eyes, under the dumpster. Within 70 meters, you can see his dirty looks, his fur is as dark as black sticky rice, with his tail kinked to the right. Within 50 meters, you can see scabs on his neck, scrapes on his face, with a 4 centimeters scar on his right eyelid. Within 30 meters, his legs are tightening, his tail is erecting, and he crosses the street, with his fingernails stretched out, he humps onto a female angora cat with grey-shaded-fur, then his eyes twitch, his saliva splatters, in the middle of the road. Sorry, please slow down for your safety, and for the sake of their love story. This is the report from Aspira Exposio motorcycle headlights. Keeps you away from the dark.