Title | POLICE REPORT |
Brand | ASPIRA OTOPARTS |
Product / Service | ASPIRA EXPOSIO MOTORCYCLE HEADLIGHTS |
Category | A01. Consumer Goods |
Entrant | BERAKAR KOMUNIKASI Jakarta, INDONESIA |
Idea Creation | BERAKAR KOMUNIKASI Jakarta, INDONESIA |
Production | RADIOCLINIQUE Tangerang Selatan, INDONESIA |
Name | Company | Position |
---|---|---|
Abdi Haq Nazar | Berakar Komunikasi | Creative Director |
Rafi Dwitama | Berakar Komunikasi | Creative Group Head |
Adirama Gemmy Fitrio | Berakar Komunikasi | Creative Group Head |
Brillianda Imam Barkah | Berakar Komunikasi | Creative Group Head |
Syifa Rohmanisa | Berakar Komunikasi | Copywriter |
Hendy Lim | Berakar Komunikasi | Copywriter |
Boney Tidarma | Berakar Komunikasi | Art Director |
Kusno Saparudin | Berakar Komunikasi | Art Director |
Krishnan Arista | Berakar Komunikasi | Account Director |
Giani A. Mahery | Berakar Komunikasi | Account Manager |
Cut Sarah | Berakar Komunikasi | Account Executive |
We play around the idiom "in the dark" which also means uninformed, and use a detailed police report information as a creative package to convey how people will never be in the dark if they use Aspira Exposio Motorcycle Headlights.
[transmission walkie talkie] Unit 15 B reporting in to station, Unit 15 B reporting in to station. [transmission walkie talkie] At 3.34 local time, at the 4th bridge intersection, the road is empty, no one’s passing by. [transmission walkie talkie] Copy, 100 meters ahead, there’s a suspicious figure behind the rambutan tree. [transmission walkie talkie] Target looks athletic, 176 centimeters height, weight 62 kilograms. [transmission walkie talkie] Copy, target has a ponytail, wears a leopard tank top, a zebra skirt and a python leather boots. [transmission walkie talkie] Copy, target has a tattoo on right tricep with guns & roses image written love or death! [transmission walkie talkie] Alert! Alert! Target has a homemade firearms a 38 black revolver loaded with 5 rusty bullets [transmission walkie talkie] I repeat! - Alert! Target is Vina I repeat! Target is Vina a.k.a Vida The Sweeper! A fugitive of 13 cases of motorcycle robbery! [transmission walkie talkie] This is a report from Aspira Exposio motorcycle headlights! Keeps you away from the dark.