GTI - MOULD

TitleGTI - MOULD
BrandVOLKSWAGEN
Product / ServiceVOLKSWAGEN GOLF GTI
CategoryA01. Consumer Goods
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Media Placement FCB NEW ZEALAND Auckland, NEW ZEALAND
Production LIQUID STUDIOS Auckland, NEW ZEALAND

Credits

Name Company Position
Paul Kim DDB Aotearoa Copywriter
Graeme Clarke DDB Aotearoa Copywriter
Paul Kim DDB Aotearoa Copywriter
Graeme Clarke DDB Aotearoa Copywriter
Rory McKechnie DDB Aotearoa Creative Director
Gary Steele DDB New Zealand/Aotearoa Executive Creative Director
Jenny Travers DDB Group Aotearoa New Zealand Group Account Director
Jessie Edwards DDB Group Aotearoa New Zealand Producer
Craig Matuschka Liquid Studios Sound Engineer

Write a short summary of what happens in the radio or audio execution or campaign.

The new Volkswagen Golf GTI is an absolute beast with a top speed of 248km an hour. When you get behind the wheel, it'll get you to where you're going quick, but that might not always be a good thing. In this radio spot, we explore the unfortunate mishaps that can happen when you arrive at your destination a little too quick.

Script & Translation. Provide a full English script and translation of any audio.

A man in his 40’s speaks. Ted: So ya know the mould in your shower? It’s perfectly edible. It doesn’t even taste bad at all. Some people on the internet even say consuming it is probably good for you. Good for your liver, your lungs, your kidney, your spleen, and your skin. I mean Doctors say the opposite, but I haven’t noticed any side effects, None. Nope not one. And I’ve been eating mould every day, twice a day for over 18 months. I mean sure, I didn’t know I was eating it, but I do now. Why do I know, because I saw my cleaner, cleaning corners of my shower, with my toothbrush. Why did I see that, it's because I arrived home 9 minutes early. VO: The new Volkswagen Golf GTI. Gets you where you’re going quick. Maybe too quick