Title | PERFORMANCE ENHANCING MUSIC |
Brand | SAMSUNG |
Product / Service | SAMSUNG |
Category | B01. Use of Music |
Entrant | CHE PROXIMITY Sydney, AUSTRALIA |
Idea Creation | CHE PROXIMITY Sydney, AUSTRALIA |
Production | REVOLVER Sydney, AUSTRALIA |
Production 2 | RESONANCE - SONIC BRANDING Sydney, AUSTRALIA |
Production 3 | BIG SYNC MUSIC Sydney, AUSTRALIA |
Post Production | THE GLUE SOCIETY STUDIOS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Gavin McLeod | CHEP Network | Chief Creative Officer |
Justin Ruben | CHEP Network | Executive Creative Director |
Richard Shaw | CHEP Network | Creative Director |
Jeremy Hogg | CHEP Network | Creative Director |
Daniel Smith | CHEP Network | Senior Art Director |
Ernie Ciaschett | CHEP Network | Senior Copywriter |
Tash Johnson | CHEP Network | Head of Strategic Production |
Sophia Tubby | CHEP Network | Executive Producer |
Jonny Berger | CHEP Network | Managing Partner |
Grace Vizor | CHEP Network | Group Account Director |
Peter Thomas | CHEP Network | Account Director |
Tim McPherson | CHEP Network | Head of Art |
Charlotte Bruton | CHEP Network | Head of Mixed Reality |
Mary Anne Truong | CHEP Network | Operations Director |
Tim Russell | CHEP Network | Head of Communications Planning Media |
Ian Lew | Resonance Sonic Branding | Managing Director |
Ramesh Sathiah | Resonance Sonic Branding | Music Director |
Ralph Van Dijk | Resonance Sonic Branding | Audio Director |
Dominic Burnham | Resonance Sonic Branding | Senior Brand Consultant |
Michael Szumowski | Big Sync Music | Music Supervisor/ Country Manager |
Michael Ritchie | Revolver | Managing Director/Co-Owner |
Pip Smart | Revolver | Executive Producer/Partner |
Jasmin Helliar | Revolver | Executive Producer |
Cathy Rechichi | Revolver | Producer |
Jordan Maddocks | Revolver | Director of Photography |
Scott Stirling | The Glue Society | Post Production Supervisor |
Andy Clarkson | The Glue Society | Grade |
Viv Baker | The Glue Society | Online |
Abby Sie | SongZu | Sound Design & Mixing |
Each execution is a Performance Enhancing track personalised to a specific Olympian, scientifically proven to enhance their performance at the Tokyo Olympics. Every beat, lyric, instrument and artists were chosen to match their desired mind-state, event, and musical preference. To further enhancement performance, we tested and fine-tuned 13 audio-triggers including isochronic tones, personal mantras, cadence and more. We then brought the tracks to life with their favourite Australian artist. Athletes used their tracks to prepare and compete in Tokyo. As the world listened along on Spotify.
Believe (Steph Catley) By Sheppard Australian Women’s Football Song: Here we go, here we go, here we go Sheppard: There are always ups and downs But I trust in myself now This moment’s finally here And my mind is crystal clear I’m flying free The world will see Ain’t no stopping me Cause I believe I believe (oh ee oh ee oh) (oh ee oh ee oh) I believe (oh ee oh ee oh) (oh ee oh ee oh) There are always ups and downs But I trust in myself now This moment’s finally here And my mind is crystal clear I’m flying free The world will see Ain’t no stopping me Cause I believe I believe (oh ee oh ee oh) (oh ee oh ee oh) I believe (oh ee oh ee oh) (oh ee oh ee oh) I believe Got This (Mack Horton) By Ian Kenny of Karnivool Ian Kenny: Passing colours in the name Past and present all the same Breathe it in, breathe it out I can do this, I got this Nothing ventured, nothing gained Show the world this is your stage Ocean currents faster still Bend the water to your will I can do this I can do this I can do this, I got this Making waves Making waves Feed the flame Breathe it in Breathe it out and then lose yourself in this Place you found Forfeit doubt and lead the way I can do this, I got this Making waves Making waves (I can do this, I got this) I can do this, I can do this I can do this, I got this I can do this, I got this I can do this, I got this Making waves Making waves (I can do this, I got this) Passing colours in the name Past and present all the same Breathe it in, breathe it out I can do this, I got this Superpower (Nic Beveridge) By Jordi Davieson of San Cisco Jordi Davieson: Eleventh hour and the pressure's on But I won't go easy 'cause I don't do easy Feel my fire, yeah I'm burning on Fierce when my mind is freezin' Yeah I find a reason [Pre-chorus] Yeah I won't let so easily my nerves get the best of me 'cause I know with certainty That this feelin' is telling me I'm right where I'm meant to be And I know That this will be my Superpower I make it work because I got this far I've got the nerve to be a superpower I know exactly what I am A superpower While you lie in paradise I’m analyzin’ I gotta dial in Clear my mind of any thoughts Eye of the hurricane I’m in my own lane So I won't let so easily my nerves get the best of me 'cause I know with certainty That this feelin' is telling me I'm right where I'm meant to be And I know That this will be my Superpower I make it work because I got this far I've got the nerve to be a superpower I know exactly what I am A superpower This superpower No I've got a superpower I make it work because I got this far I’ve got the nerve to be a superpower I know exactly what I am A superpower
Samsung’s mission is to defy barriers to progress, as official sponsors of the Australian Olympic team, Samsung wanted to replace the absence of crowd motivation at the Tokyo Olympics with another form of support. Working with Olympians we gave them an edge over competitors by leveraging something already used by athletes across the globe. Music. We created personalized tracks, each scientifically proven to enhance performance. Every beat, lyric, instrument and artists were chosen to match their desired mind-state, event, and musical preference. To further enhancement performance, we tested and fine-tuned 13 audio-triggers including isochronic tones, personal mantras, cadence and more. Then brought the tracks to life with their favourite Australian artist. Athletes used their tracks to prepare and compete in Tokyo. As the world used their mobiles to listen along on Spotify. Athletes used their tracks to prepare and compete in Tokyo. As the world listened along on Spotify.