THE COLD CAMPAIGN

TitleTHE COLD CAMPAIGN
BrandANGLICARE WA
Product / ServiceWINTER APPEAL
CategoryA06. Not-for-profit / Charity / Government
EntrantWUNDERMAN THOMPSON Perth , AUSTRALIA
Idea Creation WUNDERMAN THOMPSON Perth, AUSTRALIA
Production SOUNDBYTE Perth, AUSTRALIA
Production 2 ALUCINOR PRODUCTIONS Bayswater, AUSTRALIA
Post Production ALUCINOR PRODUCTIONS Bayswater, AUSTRALIA

Credits

Name Company Position
Matt Wilson Wunderman Thompson Australia Associate Creative Director & Copywriter
Luke Williams Wunderman Thompson Australia Copywriter
João Braga Wunderman Thompson Australia Chief Creative Officer

Write a short summary of what happens in the radio or audio execution or campaign.

We hear Liam Graham - a man who has been sitting in a commercial freezer set at -12 degrees Celsius for over an hour. It's caused his body temperature to drop to just 33 degrees. He has mild hypothermia. He tells the audience about 'temperature contagion' and that by hearing this message, their own body temperature was also cooling by around 1-degree. Liam isn't acting. He's freezing. And asking the audience to empathise with the 9,000 homeless West Australians who are about to suffer through a cold winter night far worse than his current predicament.

Script & Translation. Provide a full English script and translation of any audio.

Script - 60-seconds SFX: Shivering / Chattering teeth for 4-5 seconds. VO: I’ve been in this freezer for over an hour. And hearing me... SFX: Shivering. Teeth chattering. pause. VO: Hearing me freeze... SFX: Shivering Hearing me freeze is causing your... own body temperature... SFX: Shivering / Chattering teeth. to drop by up to 1-degree. It’s called temperature contagion. SFX: Shivering VO: An involuntary reaction that helps humans empathise when others are freezing. 9000 West Australian homeless people are about to suffer though cold winter nights farworse than this. So if you’re still feeling empathetic, donate to the Anglicare winter appeal. Text ‘Donate’ to 0400 633 633.

Cultural / Context information for the jury

Whilst many think of Australia as the land of sun, Perth winters can drop to subfreezing temperatures.