Title | THE COLD CAMPAIGN |
Brand | ANGLICARE WA |
Product / Service | WINTER APPEAL |
Category | A06. Not-for-profit / Charity / Government |
Entrant | WUNDERMAN THOMPSON Perth , AUSTRALIA |
Idea Creation | WUNDERMAN THOMPSON Perth, AUSTRALIA |
Production | SOUNDBYTE Perth, AUSTRALIA |
Production 2 | ALUCINOR PRODUCTIONS Bayswater, AUSTRALIA |
Post Production | ALUCINOR PRODUCTIONS Bayswater, AUSTRALIA |
Name | Company | Position |
---|---|---|
Matt Wilson | Wunderman Thompson Australia | Associate Creative Director & Copywriter |
Luke Williams | Wunderman Thompson Australia | Copywriter |
João Braga | Wunderman Thompson Australia | Chief Creative Officer |
We hear Liam Graham - a man who has been sitting in a commercial freezer set at -12 degrees Celsius for over an hour. It's caused his body temperature to drop to just 33 degrees. He has mild hypothermia. He tells the audience about 'temperature contagion' and that by hearing this message, their own body temperature was also cooling by around 1-degree. Liam isn't acting. He's freezing. And asking the audience to empathise with the 9,000 homeless West Australians who are about to suffer through a cold winter night far worse than his current predicament.
Script - 60-seconds SFX: Shivering / Chattering teeth for 4-5 seconds. VO: I’ve been in this freezer for over an hour. And hearing me... SFX: Shivering. Teeth chattering. pause. VO: Hearing me freeze... SFX: Shivering Hearing me freeze is causing your... own body temperature... SFX: Shivering / Chattering teeth. to drop by up to 1-degree. It’s called temperature contagion. SFX: Shivering VO: An involuntary reaction that helps humans empathise when others are freezing. 9000 West Australian homeless people are about to suffer though cold winter nights farworse than this. So if you’re still feeling empathetic, donate to the Anglicare winter appeal. Text ‘Donate’ to 0400 633 633.
Whilst many think of Australia as the land of sun, Perth winters can drop to subfreezing temperatures.