Title | MYSTERY MAN |
Brand | PREPAID HEALTH CARD |
Product / Service | MAXICARE PRIMA GOLD |
Category | A02. Healthcare |
Entrant | DENTSU ONE MANILA Manila, THE PHILIPPINES |
Idea Creation | DENTSU ONE MANILA Manila, THE PHILIPPINES |
Additional Company | MAXICARE HEALTHCARE CORPORATION Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Merlee Jayme | dentsu APAC | Chief Creative Officer |
Jerry Hizon | Dentsu One Manila | Chief Creative Officer |
Biboy Royong | Dentsu Jayme Syfu | Executive Creative Officer |
Nonie Azores | Dentsu One Manila | Creative Director |
Thea Siy Balagtas | Dentsu One Manila | Copywriter |
Soleil Badenhop | Dentsu Jayme Syfu | Associate Creative Director |
Ronald Barreiro | Dentsu Jayme Syfu | General Manager |
Justine Oca | Dentsu Jayme Syfu | Account Director |
A senior citizen gushes about her thrilling experience of finding someone who understands her needs, despite being younger than her. But he’s just one of the many doctors with whom she can set unlimited appointments with, thanks to Maxicare PRIMA Gold health card.
Golda: I met someone new…at 60! Can you believe?! But he’s not someone who’s after my good ol’ looks Certainly not after my pension –because there ain’t much to go after. But young as he is, he gets me. He understands why I’m grumpy one minute and grumpier the next. Why I always wake up early even if I have sleepless nights. Or how much pain it causes me… …to wake up in the wrong sleeping position. Someone who truly, madly cares for me. At this age, I don’t need a man who can make my pulse race. And he proved that he’s ‘The One’ because that fateful morning...after… …after my heart started beating fast, he slowed it down, like the expert that he is. My late husband, Alfredo, would approve! Oh, I almost forgot! I’m also seeing others on the side and he’s totally fine with it. AVO: Unlimited doctor consultations. Seniorcare from Maxicare Prima Gold. END
Filipinos are known to take care of their senior citizen parents themselves. However, there is more pressure to provide once they start their own family, making it difficult for them to shoulder the health needs of their aging parents. This leaves seniors to rely on the country’s health insurance corporation (PhilHealth), which is currently experiencing financial problems. As a result, seniors continue to suffer from poor health as they tend to consult with doctors only when the symptoms have gone worse. This is due to their reality of having limited access to health care, consultations, and the necessary laboratory tests.