Title | PUZZLE |
Brand | PREPAID HEALTH CARD |
Product / Service | MAXICARE PRIMA SILVER |
Category | A02. Healthcare |
Entrant | DENTSU ONE MANILA Manila, THE PHILIPPINES |
Idea Creation | DENTSU ONE MANILA Manila, THE PHILIPPINES |
Additional Company | MAXICARE HEALTHCARE CORPORATION Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Merlee Jayme | dentsu APAC | Chief Creative Officer |
Jerry Hizon | Dentsu One Manila | Chief Creative Officer |
Biboy Royong | Dentsu Jayme Syfu | Executive Creative Officer |
Nonie Azores | Dentsu One Manila | Creative Director |
Thea Siy Balagtas | Dentsu One Manila | Copywriter |
Soleil Badenhop | Dentsu Jayme Syfu | Associate Creative Director |
Ronald Barreiro | Dentsu Jayme Syfu | General Manager |
Justine Oca | Dentsu Jayme Syfu | Account Director |
A woman passionately opens up on her troubled past to a man she just started seeing - a doctor she has set unlimited appointments with, thanks to Maxicare PRIMA Silver health card.
Helen: I knew we were endgame the moment I saw your face. My intuition didn’t betray me when you invited me to sit across you. And you watched me like I was a puzzle, waiting to be resolved. My missing pieces didn’t keep you from pulling away: My smoking habit that started when I was 18. My excessive drinking I discovered at 26. And the string of lovers I’ve made at 30. Yet you didn’t hesitate when you said you’d want to see me again. And I just knew…this feeling won’t be fleeting. MVO: Unlimited doctor consultations. Maxicare Prima Silver for 59 years old and below. END
In the Philippines, it is said that Filipinos are just one hospitalization away from poverty because of the country’s poor health care system. The exorbitant medical bills and limited access to health insurance pushes most Filipinos to consult with doctors only when they are experiencing advanced symptoms already, worsening their diagnosis.