Write a short summary of what happens in the radio or audio execution or campaign.

The EQA Jukebox installation, created for the ‘Electrified: Mercedes-Benz EQA Car Show’, harnessed the power of lightning to play Billboard’s hottest songs. That’s right, we made electricity sing! At the core of the live musical installation were 2 Electrical Resonant Coils that emitted 200,000 Watts of electricity to play popular music with electricity to a live audience including: The Weeknd – Blinding Lights Dua Lipa – Levitating Awake or Sleeping – Dancing on the Radio Shawn Mendes – Senorita Ramin Djawadi – Game of Thrones Theme & more. We parked the EQA squarely between the Coils to ensure that the new EV got plenty of attention during the audio and visual live spectacle.

Script & Translation. Provide a full English script and translation of any audio.

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Cultural / Context information for the jury

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Tell the jury about the sound design.

We made electricity sing! How? We used 2 Electrical Resonant Coils that produced over 200,000 Watts of electricity to play music with lightning. By controlling the frequency at which the Coils emit electricity (switching on and off the Coils a certain number of times per second) we were able to create electric “zaps” that sound like notes. The more “zaps” per second produced a higher pitch, while fewer “zaps” per second produced a lower pitch. By stringing together these different pitches we could create a melody. We used AI to separate popular music tracks into 5 separate layers of instrumentals and vocals, then simplified them and streamed the final melody into the Coils to play electrified music!