Write a short summary of what happens in the radio or audio execution or campaign.

We used people's insomnia to make our radio ads. No Ugly Sleep was a new tonic developed with melatonin to help insomniacs have a longer, deeper sleep. From the serious to the downright ridiculous, all sorts of worries stop us from getting a good night’s sleep. We asked Australians what keeps them awake through our social channels. In 48 hours we turned the most ridiculous responses into bespoke lullabies that were played on late night radio - a time when we knew our insomniacs would be up listening.

Script & Translation. Provide a full English script and translation of any audio.

Presentation Font SFX: Lullaby Track 3 V.O: Why didn’t Macy change the presentation font? I must have asked her at least 10,000 times. It should be times new roman but instead it’s arial. Has she not read the most recent brand guidelines? Nothing keeps you awake with No Ugly Sleep. Support your melatonin production, and drink your thoughts to sleep.