THE UNFILTERED HISTORY TOUR

Grand Prix

Case Film

MP3 Original Language

TitleTHE UNFILTERED HISTORY TOUR
BrandVICE WORLD NEWS
Product / ServiceVICE WORLD NEWS
CategoryD08. Market Disruption
EntrantDENTSU WEBCHUTNEY Bengaluru, INDIA
Idea Creation DENTSU WEBCHUTNEY Bengaluru, INDIA
Idea Creation 2 DENTSU WEBCHUTNEY Mumbai, INDIA
Idea Creation 3 DENTSU WEBCHUTNEY Gurgaon, INDIA
Media Placement DENTSU WEBCHUTNEY Mumbai, INDIA
PR DENTSU WEBCHUTNEY Mumbai, INDIA
Production DENTSU WEBCHUTNEY Mumbai, INDIA
Production 2 PIXEL PARTY New Delhi, INDIA
Production 3 VICE MEDIA London, UNITED KINGDOM

Credits

Name Company Position
Gautam Reghunath Dentsu Creative Head of Business
Aditiya P.G. Dentsu Creative Head of Creative
Gurbaksh Singh Dentsu Creative Innovation Lead
Binaifer Dulani Dentsu Creative Creative Lead
Karishma Changroth Dentsu Creative Project Lead
Ashwin Palkar Dentsu Creative Creative Head - Art
Kushal Lalvani Dentsu Creative Copy Lead
Aabhaas Shreshtha Dentsu Creative Creative - Art
Anjali Thomas Dentsu Creative Account Manager
Geetika Sood Dentsu Creative Creative Producer
Niranjan Raghu Dentsu Creative Video Lead
Manish Joseph Dentsu Creative Motion Graphics Lead
Ishtaarth Dalmia Dentsu Creative Strategist
Ananya S Rao Dentsu Creative Junior Strategist
Meghna Yesudas Dentsu Creative Social Lead
Shaleen Wadhwana Consultant Research Consultant
Shreya Vivek Arora Dentsu Creative Senior Art Director
Tanya Paul Dentsu Creative Senior Art Director
Vignesh Praveen Dentsu Creative Animation and Video Production
Manasi Sheth Dentsu Creative Art Director
Rakesh Bairwa Dentsu Creative Lead Web Developer
Rahul Sharma Dentsu Creative Web Developer
Gerson Pearson Dentsu Creative Video and Mixed Reality Producer
Priyanka Borah Dentsu Creative Business Lead
Stuti Sudha Dentsu Creative Copywriter
Amey Chodankar Dentsu Creative Creative - Art
Karthik Nambiar Dentsu Creative Creative - Art
Farishte Irani Dentsu Creative Auxiliary Copy Support
Vaishakh Kolaprath Dentsu Creative Art Director
Ronak Chugh Rooted Films LLP Films
Sameer Rahat Consultant Music Composer
Jeremy Pinto Vivi5 Studios Motion Graphics
Manas Sharma Vivi5 Studios Motion Graphics
Mehul Mahicha Vivi5 Studios Motion Graphics
Ateesh Chattopadhyay Consultant .
Prashant Bhikadia Consultant .
Sachin Ghanekar Consultant .
Emi Eleode Consultant .
Shanel Moraes Consultant .

Write a short summary of what happens in the radio or audio execution or campaign.

The Unfiltered History Tour is an interactive guerilla Tour of the British Museum’s most disputed artefacts, carried out through immersive audio-visual AR Instagram filters, experiences, and extended podcasts.. 10 native experts play tour guide, in first-ever visual depictions of moments in history shown from the perspective of the once-colonised. These narratives went on all platforms and were designed to transport listeners back in time to the homelands of the artefacts, while giving often silenced voices a chance to express colonial trauma. From Egyptologists, to the seventh descendant of the Gweagal Shield, to the Governor of Rapa Nui - 10 experts play tour guide in narrating the true histories of artefacts from their homelands, dismantling the British Museum’s narrative, and by extension, centuries of imperial narrative.

Script & Translation. Provide a full English script and translation of any audio.

Zing Tseng - The British Museum - in school, we learn about museums. But you’re never taught to question how their collections ended up in their hands. According to many people, the British Museum is the world’s largest receiver of stolen goods. Sharifa Balfour, Museologist and Curator of Institute of Jamaica - “The British Museum never clearly indicate which one… pieces was looted.” Heba Abd el Gawad, Member, Egypt's Dispersed Heritage: Artefacts of Excavation - “Colonialism has never gone away, there is this…colonialism of knowledge.” Tarita Alarcón Rapu, former Governor of Rapa Nui - “Rapa Nui have the body, but you have the soul.” Victor Ehikhamenor, prominent director and artist - “You killed people. You loaded your ships up with these things… and you left.” Haki Shakur, historian and member, New Afrikan Independence Movement - “They stole our ancestors.” Zing: VICE World News brings you the true stories of 10 of these objects, and how they ended up in the British Museum. Told by people from the countries they were stolen from. Go to the British Museum and scan the objects on Instagram to reveal their stories. Learn more on the Unfiltered History Tour podcast. Head to our Instagram highlights to get started.

Please tell us how disruption in your market place inspired the work

VICE World News is a newly formed brand, to provide global news reporting for young audiences internationally. In order to grow their cross-platform audience significantly year on year, we needed to cut-through a crowded media environment. The Unfiltered History Tour tackled the marketing challenge of developing awareness and consumption by using a unique format (Augmented Reality backed by journalistic reporting) which captured their audience’s attention. Providing a platform for underrepresented minority voices, allowed VICE World News to travel to Ghana, Nigeria, Egypt, Jamaica, Rapa Nui, Iraq, India and several other countries. They were also able to provide a deeply authentic, international perspective which can often be lost in mainstream news reporting around repatriation of the British Museum’s objects. The podcast series allows users to delve deeper with something heavily educational, moving listeners beyond the habit of simply reacting to news events through headlines and hot takes on social media.


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