THE UNFILTERED HISTORY TOUR

Silver Spike

Case Film

MP3 Original Language

TitleTHE UNFILTERED HISTORY TOUR
BrandVICE WORLD NEWS
Product / ServiceVICE WORLD NEWS
CategoryD05. Cultural Insight
EntrantDENTSU WEBCHUTNEY Bengaluru, INDIA
Idea Creation DENTSU WEBCHUTNEY Bengaluru, INDIA
Idea Creation 2 DENTSU WEBCHUTNEY Mumbai, INDIA
Idea Creation 3 DENTSU WEBCHUTNEY Gurgaon, INDIA
Media Placement DENTSU WEBCHUTNEY Mumbai, INDIA
PR DENTSU WEBCHUTNEY Mumbai, INDIA
Production DENTSU WEBCHUTNEY Mumbai, INDIA
Production 2 PIXEL PARTY New Delhi, INDIA
Production 3 VICE MEDIA London, UNITED KINGDOM

Credits

Name Company Position
Gautam Reghunath Dentsu Creative Head of Business
Aditiya P.G. Dentsu Creative Head of Creative
Gurbaksh Singh Dentsu Creative Innovation Lead
Binaifer Dulani Dentsu Creative Creative Lead
Karishma Changroth Dentsu Creative Project Lead
Ashwin Palkar Dentsu Creative Creative Head - Art
Kushal Lalvani Dentsu Creative Copy Lead
Aabhaas Shreshtha Dentsu Creative Creative - Art
Anjali Thomas Dentsu Creative Account Manager
Geetika Sood Dentsu Creative Creative Producer
Niranjan Raghu Dentsu Creative Video Lead
Manish Joseph Dentsu Creative Motion Graphics Lead
Ishtaarth Dalmia Dentsu Creative Strategist
Ananya S Rao Dentsu Creative Junior Strategist
Meghna Yesudas Dentsu Creative Social Lead
Shaleen Wadhwana Consultant Research Consultant
Shreya Vivek Arora Dentsu Creative Senior Art Director
Tanya Paul Dentsu Creative Senior Art Director
Vignesh Praveen Dentsu Creative Animation and Video Production
Manasi Sheth Dentsu Creative Art Director
Rakesh Bairwa Dentsu Creative Lead Web Developer
Rahul Sharma Dentsu Creative Web Developer
Gerson Pearson Dentsu Creative Video and Mixed Reality Producer
Priyanka Borah Dentsu Creative Business Lead
Stuti Sudha Dentsu Creative Copywriter
Amey Chodankar Dentsu Creative Creative - Art
Karthik Nambiar Dentsu Creative Creative - Art
Farishte Irani Dentsu Creative Microsite - Copy
Vaishakh Kolaprath Dentsu Creative Art Director
Ronak Chugh Rooted Films LLP Films
Sameer Rahat Consultant Music Composer
Jeremy Pinto Vivi5 Studios Motion Graphics
Manas Sharma Vivi5 Studios Motion Graphics
Mehul Mahicha Vivi5 Studios Motion Graphics
Ateesh Chattopadhyay Consultant .
Prashant Bhikadia Consultant .
Sachin Ghanekar Consultant .
Emi Eleode Consultant .
Shanel Moraes Consultant .

Write a short summary of what happens in the radio or audio execution or campaign.

The Unfiltered History Tour is an interactive guerrilla Tour of the British Museum that rebalances the colonial narrative of the Museum and British textbooks. A deep dive into every artefact, through a podcast series housed on popular audio platforms like Spotify, Apple Music etc. For the first time ever, underrepresented and marginalised native experts of the Empire's erstwhile colonies were given a platform to play tour guide for visitors to the Museum through Instagram AR filters and share their account of how the artefacts from their countries reached the British Museum. In every episode, you will hear a native voice, accompanied with native music. The Rapa Nui ex-Governor Tarita Rapu breaks into a traditional folk song, we hear original drumming from Ernest Domfe of Ghana - a descendant of the Akan Drum to explicitly mention a few.

Script & Translation. Provide a full English script and translation of any audio.

Zing Tseng - The British Museum - in school, we learn about museums. But you’re never taught to question how their collections ended up in their hands. According to many people, the British Museum is the world’s largest receiver of stolen goods. Sharifa Balfour, Museologist and Curator of Institute of Jamaica - “The British Museum never clearly indicate which one… pieces was looted.” Heba Abd el Gawad, Member, Egypt's Dispersed Heritage: Artefacts of Excavation - “Colonialism has never gone away, there is this…colonialism of knowledge.” Tarita Alarcón Rapu, former Governor of Rapa Nui - “Rapa Nui have the body, but you have the soul.” Victor Ehikhamenor, prominent director and artist - “You killed people. You loaded your ships up with these things… and you left.” Haki Shakur, historian and member, New Afrikan Independence Movement - “They stole our ancestors.” Zing: VICE World News brings you the true stories of 10 of these objects, and how they ended up in the British Museum. Told by people from the countries they were stolen from. Go to the British Museum and scan the objects on Instagram to reveal their stories. Learn more on the Unfiltered History Tour podcast. Head to our Instagram highlights to get started.

Please tell us about the cultural insight that inspired the work

According to a 2014 poll, 44% of young Britons were proud of the British Empire. For centuries now, we’ve only heard the British version, the imperialist European account of non-British artefacts. In history textbooks, in museum plaques. Given that the British Museum houses over 8 million objects, a majority taken from Britain's erstwhile colonies, that’s a potentially vast number of artefacts looted from around the world. Considering the danger posed by a single narrative, an equitable environment can only be created when those whose voices have been muffled for so long have the opportunity for expression of the intergenerational trauma caused by colonial loot and loss. Something had to change - we had to make room for minority and underrepresented voices.


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