Write a short summary of what happens in the radio or audio execution or campaign.

We used people's insomnia to make our radio ads. No Ugly Sleep was a new tonic developed with melatonin to help insomniacs have a longer, deeper sleep. From the serious to the downright ridiculous, all sorts of worries stop us from getting a good night’s sleep. We asked Australians what keeps them awake through our social channels. In 48 hours we turned the most ridiculous responses into bespoke lullabies that were played on late night radio - a time when we knew our insomniacs would be up listening.

Script & Translation. Provide a full English script and translation of any audio.

Bad in bed SFX: Lullaby track 1 V.O: It was our first night in bed and it was disappointing. Can I spend my life with a guy who’s bad in bed? The trade off is he’s really hot and rich The trade off is he’s really hot and rich. Nothing keeps you awake with No Ugly Sleep. Support your melatonin production, and drink your thoughts to sleep.