Write a short summary of what happens in the radio or audio execution or campaign.

We used people's insomnia to make our radio ads. No Ugly Sleep was a new tonic developed with melatonin to help insomniacs have a longer, deeper sleep. From the serious to the downright ridiculous, all sorts of worries stop us from getting a good night’s sleep. We asked Australians what keeps them awake through our social channels. In 48 hours we turned hundreds of responses from social media into bespoke lullabies played on late night radio - a time when we knew our insomniacs would be up listening.

Script & Translation. Provide a full English script and translation of any audio.

Dear Staff SFX: Lullaby Track 2 V.O: Dear staff as you know we’re going through some changes. As part of these changes, we’re looking at a restructure. This will make the business more agile for growth hacking. Please expect a lengthy call from Kylie in HR. Nothing keeps you awake with No Ugly Sleep. Support your melatonin production, and drink your thoughts to sleep.