Write a short summary of what happens in the radio or audio execution or campaign.

The internet gets a bad rap sometimes. Truth is, it’s a wonderful, wormholey place. From streaming hours of random content to joining forums about things that taste like blue, it’s where everyone belongs, no matter what you’re into. As a carbon neutral telco that’s all about inclusivity, Belong felt compelled to sing about it with a 2-minute love song that ran in prime time radio.

Script & Translation. Provide a full English script and translation of any audio.

Belong - A Love Song to the Internet Brand Voice: "Belong Internet presents a love song …" VERSE 1 Don’t recall when I first turned you on, but I know we connected Yeah sometimes folks might treat you wrong You’re feelin’ rejected Got a history I’ll never wipe So I wrote a song to set things right Cause I’m grateful to belong in your wide world CHORUS Of Unlimited data-ta You fill me up with useful facts, like Octopus don't fart Before we met I hated cats And I just thought you should know, You’re my wonderful, whimsical, weirdly irresistible, wormhole BRIDGE Watching 6 hours of old Oscar speeches Finding a site that sells medical leeches Chatting on a forum ‘bout stuff that tastes like bluuuuue Learning how to turn spinach into pasta Shooting aliens with some kid in Alaska Reading how the air gets clean with whale pooooh CHORUS In your Unlimited data-ta You fill my phone with apps and memes Now-I espanol habla I never knew that goats could sing And I just thought you should know, You’re my wonderful, whimsical, weirdly irresistible And if everyone switched ISP’s the folks who paid for me to sing Could help tackle this climate thing So I can stay in love with my... wormhole. Yeah yeah yeah, my wormhole Brand Voice: Yes, it feels good to Belong Carbon neutral internet My wormhole...(FADES)

Cultural / Context information for the jury

Belong’s brand platform is ‘It Feels Good to Belong’ - a joyful celebration of fun, whimsy and internet- fueled wonder. We knew we needed to embrace that spirit if we wanted to cut through to new audiences, and typical radio campaigns weren’t going to do it. We needed to use a truly evocative medium to remind Australians about their feelings for the internet – so we decided on an honest-to-god love song.