ABSTRACT PAINTING

TitleABSTRACT PAINTING
BrandTOYOTA
Product / ServiceM-TOYOTA
CategoryA01. Consumer Goods
EntrantDENTSU MCGARRYBOWEN Jakarta, INDONESIA
Idea Creation DENTSU MCGARRYBOWEN Jakarta, INDONESIA

Credits

Name Company Position
BENNY NAPITUPULU DENTSU MCGARY BOWEN (PT DENTSU INDONESIA) Art Director
NOVARIANO MAULANA DENTSU MCGARY BOWEN (PT DENTSU INDONESIA) Art Director
ANDRA PUTERA DENTSU MCGARY BOWEN (PT DENTSU INDONESIA) Copywriter
RACHMAT RIYANTO DENTSU MCGARY BOWEN (PT DENTSU INDONESIA) Art Director

Cultural / Context information for the jury

ALMOST 90% OF YOUNG INDONESIANS WHO OWN CARS DID NOT UNDERSTAND THE CAR ITSELF WHEN IT COMES TO CERTAIN SITUATIONS. BUT ALL OF THEM ARE TECH-SAVVY. THROUGH M-TOYOTA THEY CAN GET ALL THE INFORMATION OF THEIR OWN TOYOTA VEHICLE CONDITIONS.