| Title | DON'T BUY CRYPTO |
| Brand | COINSWITCH KUBER |
| Product / Service | CRYPTOCURRENY |
| Category | A05. Consumer Services / Business to Business |
| Entrant | COINSWITCH KUBER Bangalore, INDIA |
| Idea Creation | THE GLITCH Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Varun Anchan | The Glitch | Strategy and Creative |
| Varun Mundra | The Glitch | Business and Account Planning |
| Amrita Singh | The Glitch | Account Planning and Management lead |
| Megha Sudheesh | The Glitch | APM support |
| Tathagata Ray | The Glitch | Creative lead |
| Rahul D Cruz | The Glitch | Concept and creative lead |
| Rauf Shaikh | The Glitch | Art lead |
| Ankur Jain | The Glitch | Copy Lead |
| Denzil Dsouza | The Glitch | Creative Support |
| Nirvaan Shivlani | The Glitch | Copy support |
Crypto was very popular in India. Research enabled many investors to understand it. At the same time, misinformation and ignorance were rampant. People invested in buzz words and hype. Rich investors plead ignorance and stayed out and the GoI advised against it. We had to educate and encourage people to do their research, thus came, "Don't Buy Crypto." The newspaper crossword is still essential in many Indian households. So, we got it to the front page to educate people about crypto research. We told them that they shouldn’t invest without research, which led to a crypto QR crossword to encourage education and research. The ad’s UX helped set a flow in people's minds that they should do their research and then go to CoinSwitch. This helped drive downloads and interest, educated people and got them to do their research. Impact: 350k+ QR scans Searches went up by 63%