MEN'S SWEAT

TitleMEN'S SWEAT
BrandOTSUKA NUTRACEUTICAL (THAILAND) CO., LTD.
Product / ServicePOCARI SWEAT
CategoryA01. Consumer Goods
EntrantDENTSU ONE (BANGKOK) Bangkok, THAILAND
Idea Creation DENTSU ONE (BANGKOK) Bangkok, THAILAND
Production VISIONARY BANGKOK, THAILAND

Credits

Name Company Position
Supparat Thepparat Dentsu One (Bangkok) Ltd. Executive Creative Director
Sutassarin Ankumpoch Dentsu One (Bangkok) Ltd. Copywriter
Supparat Thepparat Dentsu One (Bangkok) Ltd. Copywriter
Nattapat Jitrungruengnij Dentsu One (Bangkok) Ltd. Art Director
Supparat Thepparat Dentsu One (Bangkok) Ltd. Art Director
Nabhassanan Natsirisirabhat Dentsu One (Bangkok) Ltd. Account Management Director
Niwat Vaitayamongkol Dentsu One (Bangkok) Ltd. Account Management Director
Wanwisa Pensunti Dentsu One (Bangkok) Ltd. Account Director
Vorawit Prakornkaew Dentsu One (Bangkok) Ltd. Agency Producer

Cultural / Context information for the jury

POCARI SWEAT is an Ion supply drink that contains a balance of water and ions that is close to that of body fluid, enabling smooth replenishment of lost moisture and ions from activities. In Thailand, the perception of POCARI SWEAT was limited as a sports drink for sports people. However, there is a hidden truth that people lose water from their body through daily activities, not just from a workout. To expand the target and drinking occasion, the challenge was to unfold the hidden truth that we are losing water every moment and POCARI SWEAT is there to restore the water balance.