| Title | ANTS |
| Brand | GOOGO GREEN |
| Product / Service | GOOGO GREEN |
| Category | A01. Consumer Goods |
| Entrant | OGILVY Bangkok, THAILAND |
| Idea Creation | OGILVY Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Malek Ghorayeb | Leo Burnett Beirut | Chief Creative Officer - Campaign Supervision |
| Nada Abi Saleh | Leo Burnett Beirut | Managing Director - Campaign Supervision |
| Natasha Maasri | Leo Burnett Beirut | Executive Creative Director - Developed initial idea & led overall campaign execution |
| Rana Khoury | Leo Burnett Beirut | Creative Director - Developed initial idea & led overall campaign execution |
| Farah El Beaini | Leo Burnett Beirut | Communications Supervisor - Developed initial idea & led overall campaign execution & Led Media & PR amplification |
| Grace Kassab | Leo Burnett Beirut | Associate Creative Director - Developed initial idea and led on Arabic writing |
| Carl Kaed | Leo Burnett Beirut | Senior Art Director - Design Lead & Execution |
| Orson Baz | Leo Burnett Beirut | Digital & Social Media Director - Digital planning & delivery/ Amplification & Analytics |
| Nathalie Abi Hanna | Leo Burnett Beirut | Senior Multimedia Designer - Design & Animation |
| Salma Bou Matar | Leo Burnett Beirut | Junior Art Director - Design Execution |
| Nancy Haddad | Leo Burnett Beirut | Multimedia Designer - Design & Animation |
| Hadi Afif | Leo Burnett Beirut | Content Manager - Digital planning & delivery/ Amplification & Analytics |
| Rand Weld Ali | Leo Burnett Beirut | Communication Executive - Campaign Execution |
| Razan Mneimneh | Leo Burnett Beirut | Communication Manager - Campaign Execution |
| Maia Sahyoun | Leo Burnett Beirut | PR Executive - Online and Offline analytics |
| Nay Baz | Leo Burnett Beirut | Senior Desktop Publisher - Production |
| Rana Bizri | Leo Burnett Beirut | Studio Manager - Production |
| Nopadol Srikieatikajohn | Ogilvy Thailand | Art Director |
| Gumpon Laksanajinda | Ogilvy Thailand | Art Director |
| Worarit Boonpirom | Ogilvy Thailand | Art Director |
| Sittichoke Somkiatcharoen | Ogilvy Thailand | Art Director |
| Thanachai Shavitranuruk | Ogilvy Thailand | Copywriter |
| Sasirin Borwornchokchai | Ogilvy Thailand | Client Service |
Goo Go Green is the leading company for plastic wraps in the Thai market, with a notable product line of food films for household. Its purpose is, “with the latest technology, we want to disrupt the market by setting a new belief on purchasing criteria for cling film – tensile but also tough.” The ad series were created to shift the perception of quality cling film. We utilized the exaggerations of ‘Glimpses of the body’ by common Thai household insects from the food’s point of view – the head, eyes, legs and wings of the Fly, Ant and Cockroach. White dominates the ad to create the illusion of hygiene, with a premium product and minimalist feel. The ad aims to communicate that stale food may not be the only reason for diarrhea, but the insects can transport various bacteria into our food.