THE BIRDS & THE BEES

Short List
TitleTHE BIRDS & THE BEES
BrandUNITED NATIONS DEVELOPMENT PROGRAMME
Product / ServiceTHE BIRDS & THE BEES
CategoryA06. Not-for-profit / Charity / Government
EntrantWUNDERMAN THOMPSON Melbourne, AUSTRALIA
Idea Creation WUNDERMAN THOMPSON Melbourne, AUSTRALIA
PR WUNDERMAN THOMPSON Melbourne, AUSTRALIA

Credits

Name Company Position
João Braga Wunderman Thompson Chief Creative Officer
Jack Elliott Wunderman Thompson Australia Associate Creative Director
Lochie Newham Wunderman Thompson Australia Associate Creative Director
Anđela Janković Illustrator Illustrator
Jimi Ayling Wunderman Thompson Australia Studio Integrated Designer
Paulina Embart Wunderman Thompson Australia Operations Director Australia/Client Lead
Martin Beecroft Wunderman Thompson Australia Chief Technology Officer:
Anna Parker Wunderman Thompson Australia Senior Engagement Manager
Emma Donaldson Wunderman Thompson Australia Senior Integrated Producer
Edelle Gettings Wunderman Thompson Australia PR & Communications Manager
Travis Weerts Wunderman Thompson Australia UX/UI Director
Marcus Collier Wunderman Thompson Australia Technical Director
Boaz Paldi United Nations Development Programme Client
Rebecca Webb United Nations Development Programme Client
Gabriela Goldman United Nations Development Programme Client

Cultural / Context information for the jury

In Western cultures, ‘The Birds and The Bees’ refers to the conversation parents have with their kids when they’re old enough to learn how babies are made. Sometimes also known as ‘The Talk’ or ‘The Facts of Life’ it is one of the more difficult conversations families need to have. For scientific context, birds and bees are also two species who have already been affected by climate change and the burning of fossil fuels.