Title | TRIBUTE |
Brand | BAIADA |
Product / Service | STEGGLES |
Category | A01. Consumer Goods |
Entrant | M&C SAATCHI Sydney, AUSTRALIA |
Idea Creation | M&C SAATCHI Sydney, AUSTRALIA |
Production | M&C SAATCHI Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Cam Blackley | M&C Saatchi | Chief Creative Officer |
Sharon Edmondston | M&C Saatchi | Creative Director |
Jason Leigh | M&C Saatchi | Copywriter |
Rob Gordon | M&C Saatchi | Art Director |
Ben Greenslade | M&C Saatchi | Group Head |
Jo Movizio | M&C Saatchi | Senior Account Director |
Laura Jones | M&C Saatchi | Senior Account Director |
Stacey Roper | M&C Saatchi | Account Manager |
Catherine Mellon | M&C Saatchi | Group Strategy Lead |
Gemma Heyes | M&C Saatchi | Executive Integrated Producer |
Fleur Farrington | M&C Saatchi | Studio Manager |
Alice Quiddington | M&C Saatchi | Senior Integrated Producer |
Sam Blazevic | M&C Saatchi | Senior Integrated Producer |
Richard Hughes | M&C Saatchi | Senior Retoucher |
Ryan Donnelly | M&C Saatchi | Integrated Designer |
Yash Gandhi | Baiada - Steggles | Head of Marketing |
Shawn Stevens | Baiada - Steggles | Brand Manager |
Australia’s number one chicken company was in the middle of a major brand campaign to position itself as the ‘unsung hero of Aussie families’ (it’s easy to cook, delicious and affordable). So when it came to Father’s Day and footy finals, cultural highlights of our calendar, Steggles wanted to make itself known. The print campaign launched with a full-page newspaper wraparound on Father’s Day, printed on a receipt for the ultimate Dad gift —socks. While our heartfelt ode to unsung heroes seems to be about Dads, it’s for Steggles chicken. A long-time sponsor of the Sydney Roosters rugby team, Steggles followed up with a full-page devoted to footy finals. Presented on a sports reporter’s typewriter, it reads like it’s celebrating players and uses local game terminology — the ‘wing’ is a key position and players have massive thighs. But it’s actually reminding Aussies that Steggles is integral to watching footy.