Title | BOOK OF LIMBO |
Brand | BELONG |
Product / Service | BELONG MOBILE AND INTERNET |
Category | B01. Innovative and Adapted use of Print & Publishing |
Entrant | HOWATSON + COMPANY Sydney, AUSTRALIA |
Idea Creation | HOWATSON + COMPANY Sydney, AUSTRALIA |
Idea Creation 2 | COLLIDER Sydney, AUSTRALIA |
Media Placement | HOWATSON + COMPANY Sydney, AUSTRALIA |
Media Placement 2 | OMD Sydney, AUSTRALIA |
PR | HOWATSON + COMPANY Sydney, AUSTRALIA |
PR 2 | CLEMENGER PR Melbourne, AUSTRALIA |
Production | HOWATSON + COMPANY Sydney, AUSTRALIA |
Production 2 | COLLIDER Sydney, AUSTRALIA |
Post Production | HOWATSON + COMPANY Sydney, AUSTRALIA |
Post Production 2 | COLLIDER Sydney, AUSTRALIA |
Additional Company | SALTWATER DREAMTIME Surry Hills, AUSTRALIA |
Name | Company | Position |
---|---|---|
Gavin Chimes | Howatson+Company | Executive Creative Director |
Leslie Sharpe | Howatson+Company | Creative Director |
Elaine Li | Howatson+Company | Senior Art Director |
Jared Wicker | Howatson+Company | Senior Copywriter |
Andrew van der Westhuyzen | Collider Studio | Founder, Creative Director |
Kåre Martens | Collider Studio | Creative Director / Strategy |
Hugh Carrick-Allan | Collider Studio | CGI Artist |
Holly Alexander | Howatson+Company | Head of Production |
Josh Bailey | Belong | Marketing – Trading & Propositions |
Loretta Bell | Belong | Product Owner – Trading & Propositions |
Zac Bennett-Brook | Saltwater Dreamtime | Artist and owner |
Bruce Cameron | Individual | Director of Production |
Hugh Carrick-Allan | Collider | CGI Artist |
Nathan Cole | Belong | Marketing Chapter Lead |
Aaliah Eggins-Bryson | Belong | Head of Product |
Hoss Ghonouie | Collider | Head of Studio Production |
Garry Gorman | Peachyprint | Sales Director |
Chris Howatson | Howatson+Company | Chief Executive Officer |
Jana Kotatko | Belong | CEO |
Adelaide L’Estrange | Belong | Senior Marketing Specialist |
Sun Lee | Howatson+Company | Group Business Director |
Angela Lethbridge | Howatson+Company | Business Director |
Georgia Price | Howatson+Company | Senior PR Manager |
Kelly Schulz | Belong | Head of Brand, Comms & Culture |
Clare Taylor | Belong | Brand Specialist |
Leanne Boyd | Belong | Brand + Creative Lead |
Belong is a “telco” in Australia, offering mobile and internet plans for a better value than their larger competitors. Our brand platform is ‘It Feels Good to Belong’ - a joyful celebration of fun, whimsy and internet-fueled wonder. An “Internet wormhole” is a common term in Australia and beyond used to describe an immersive online adventure through unexpected facts, memes, stories and more.
Getting a new phone is exciting. Until you have to set it up. Suddenly, you’re disconnected for who-knows-how-long, while your new phone transfers all your data over. Launched just before the iPhone 13, the Book of Limbo is an offline online wormhole, designed to entertain those stranded between phones. It brings the experience of the internet to life in a new way through 3D art, illustration, photography, and even GAN technology. Just like a real internet wormhole, each page links to the next – spanning reverse centaurs, royal conspiracies and even the entirety of Alice in Wonderland. All ending with a free $80 Belong SIM, to help you explore real, online wormholes when your phone lights up. All the materials are sustainable, locally sourced, and the production carbon offset. The campaign earned 23+ million impressions, a 400% uplift in site traffic and even a +50% purchase intent for Belong products.