Title | HARBOUR |
Brand | MCDONALD'S |
Product / Service | MCDONALD'S 24/7 |
Category | A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant | DDB Hong Kong, HONG KONG |
Idea Creation | DDB Hong Kong, HONG KONG |
Production | DDB Hong Kong, HONG KONG |
Post Production | DDB Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Peter Rodenbeck | DDB Group Hong Kong | Account Servicing |
Andreas Krasser | DDB Group Hong Kong | Strategy |
Frankie Fung | DDB Group Hong Kong | Creative |
Maggie Cheung | DDB Group Hong Kong | Account Servicing |
Garron Chiu | DDB Group Hong Kong | Strategy |
Christine Lai | DDB Group Hong Kong | Creative |
Cola Chan | DDB Group Hong Kong | Creative |
Zephyr Yung | DDB Group Hong Kong | Creative |
Lim Leung | DDB Group Hong Kong | Creative |
Brietta Lau | DDB Group Hong Kong | Creative |
Hanging out with our besties-after hours and late into the night is common here in Hong Kong; truly a city that never sleeps. In the stillness of the night, popular quiet spots like an empty basketball court, a walk-by the harbour, a park bench and even a playground can all turn into a place where the truest friendships are made. This is especially true during Hong Kong's strict COVID dine-in restrictions, where restaurants and bars are all closed. In this print series, we capture these intimate settings and showcase how McDonald's has synonymously become proof of BFF moments. Anytime. Anywhere.