MURAL OF CONTAINERS

Short List
TitleMURAL OF CONTAINERS
BrandSHUEISHA
Product / ServiceMANGA”ONE PIECE”
CategoryD03. Special Build
EntrantADK CREATIVE ONE Tokyo, JAPAN
Idea Creation ADK CREATIVE ONE Tokyo, JAPAN
Idea Creation 2 KAIBUTSU Tokyo, JAPAN
Idea Creation 3 MEDIA CONCIERGE Tokyo, JAPAN
Idea Creation 4 AOI PRO. INC. Tokyo, JAPAN
Media Placement ADK Tokyo, JAPAN
PR MATERIAL Tokyo, JAPAN
Production KAIBUTSU Tokyo, JAPAN
Production 2 MEDIA CONCIERGE Tokyo, JAPAN
Production 3 AOI PRO. INC. Tokyo, JAPAN

Credits

Name Company Position
YU KATO ADK Creative One Creative Director
RYOKO KATAOKA Navy Copywriter
SHINJI AOKI Media Concierge Creative Planner
YUSUKE KITANI Kaibutsu Art Director
KOYO TAKEUCHI Kaibutsu Designer
YUSHI MACHIDA ADK Marketing Solutions Account Executive
TAKASHI AOKI AOI Pro. Movie Producer
SATOKO KAMO AOI Pro. Production Manager
TOMOAKI SHIMOKAWA xpd Movie Director
YUSUKE KAWAGUCHI Freelance Cameraman
HIROYUKI SUZUKI IMAGINE Music
RINA TAYAMA IMAGINE Music
HIROAKI KAJIWARA Material PR Director
YUSUKE SHIMADA Material PR Manager

Cultural / Context information for the jury

“ONE PIECE” is a comic about the adventures of pirates which has enjoyed 25 years of world-wide popularity.To celebrate the release of the 100th issue of “ONE PIECE”, we promoted the comic book not only to current fans, but also to the social networking generation. The goal was to provide an experience that the digital generation would want to share by utilizing touch points outside of the media that have a high affinity with comic fans.

Write a short summary of the ambient work.

We focused on the “sea” which is the stage for the adventures in the story. Six containers were combined to make one visual, making an ultra-huge ambient ad with size over 18m wide and 5m tall. It was decided to purposely show the containers being transported to the sea and the setting up process. By witnessing a guerrilla show, the young target audience took to social media to spread the word, and by exposing the production process, the ad turned into entertainment content.