TIGER

Gold Spike Campaign
TitleTIGER
BrandPRIME INDIAN HOSPITALS
Product / ServiceCOIVD VACCINE AWARENESS FROM PRIME INDIAN HOSPITALS
CategoryB02. Healthcare
1 of 3 Campaign
EntrantMcCANN INDIA Mumbai, INDIA
Idea Creation McCANN INDIA Mumbai, INDIA

Credits

Name Company Position
Prasoon Joshi McCann Worldgroup Creative Leadership
Ashish Chakravarty McCann Worldgroup Creative Leadership
Sambit Mohanty McCann Worldgroup Creative Leadership
Rathish Subramaniam McCann Worldgroup Creative conceptualisation and execution
Karthik R McCann Worldgroup Copywriter
Sandeep Palasseri McCann Worldgroup Art director
Crystal Carvalho McCann Worldgroup Agency Producer
Rishabh Mishra McCann Worldgroup Copywriter
Amol Jadhav Shoot at sight Photographer
Raj Chedda Shoot at sight Executive Producer
Beyond Studios Beyond Studios Retoucher

Cultural / Context information for the jury

With COVID-19 ravaging the world, the vaccine is the only thing that can help humanity return to normalcy. But hesitation to get the shot is prevalent, especially in rural parts of India. In these regions there are popular tattoos that people get as a show of their strength, a superstitious charm, or a symbol of protection. We identified three of the most popular tattoos to make a point: • A tiger, the national animal of India, a predator known for its fearlessness. • A snake, also known as ‘Naga Devatha’ or the serpent god, is believed to ward off evil. • A shield, a symbol of protection that has been prevalent in Indian culture for centuries. We’ve drawn a parallel to people getting pricked multiple times to get these popular tattoos. Whereas in truth, two simple pricks of the COVID vaccine will offer them the ultimate protection against the virus.

Translation. Provide a full English translation of any text.

72,006 pricks to look fearsome. 2 to become fearless. Get you COVID vaccine administered now.

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Smaller than a 6 sheet poster