ELECTRIFIED: MERCEDES-BENZ EQA CAR SHOW

Short List
TitleELECTRIFIED: MERCEDES-BENZ EQA CAR SHOW
BrandZUNG FU COMPANY LIMITED
Product / ServiceMERCEDES-BENZ HK LIMITED
CategoryD04. Live Advertising & Events
EntrantISOBAR HONG KONG, HONG KONG
Idea Creation ISOBAR HONG KONG, HONG KONG

Credits

Name Company Position
Jeffry Gamble Isobar Hong Kong Limited Creative Director
Michael Li Isobar Hong Kong Limited Account Management
Dennis Tsang Isobar Hong Kong Limited Experience Design Director
Astrar Lam Isobar Hong Kong Limited Technical Director
Anthony Huen Isobar Hong Kong Limited Project Management
Nathan Hau Isobar Hong Kong Limited Creative Director
Ken Lo Isobar Hong Kong Limited Creative Director
Alfred Tam Isobar Hong Kong Limited Art Director
Ocean Wong Isobar Hong Kong Limited Content Producer
Rico Fung Isobar Hong Kong Limited Copywriter

Cultural / Context information for the jury

N/A

Write a short summary of the ambient work.

The EQA Jukebox live musical installation harnessed the power of lightning to play Billboard’s hottest songs. That’s right, we made electricity sing! Using 2 Electrical Resonant Coils, emitting 200,000 Watts of electricity, we played popular music like The Weeknd’s Blinding Lights, Dua Lipa’s Levitating and more live. The custom Coils and the installation were designed to safely contain the bolts of electricity so our audience could come within feet of the Coils. We parked the EQA squarely between the Coils to ensure the car received plenty of attention. We also adapted QR codes and a WhatsApp chatbot to turn our installation into an activation that let our audience choose the electrified songs they wanted to hear live. We played our electrified music in front of thousands of mallgoers in one of Hong Kong’s busiest and largest malls, New Town Plaza, during the 3-day live musical car show experience.