CLAW MACHINE

Silver Spike Campaign
TitleCLAW MACHINE
BrandCHUPA CHUPS
Product / ServiceCHUPA CHUPS
CategoryB01. Consumer Goods
2 of 3 Campaign
EntrantCHEIL Hong Kong, HONG KONG
Idea Creation CHEIL Hong Kong, HONG KONG
Media Placement CHEIL Hong Kong, HONG KONG
Production ILLUSION CGI STUDIO Bangkok, THAILAND

Credits

Name Company Position
Malek Ghorayeb Leo Burnett Beirut Chief Creative Officer - Campaign Supervision
Nada Abi Saleh Leo Burnett Beirut Managing Director - Campaign Supervision
Natasha Maasri Leo Burnett Beirut Executive Creative Director - Developed initial idea & led overall campaign execution
Rana Khoury Leo Burnett Beirut Creative Director - Developed initial idea & led overall campaign execution
Farah El Beaini Leo Burnett Beirut Communications Supervisor - Developed initial idea & led overall campaign execution & Led Media & PR amplification
Grace Kassab Leo Burnett Beirut Associate Creative Director - Developed initial idea and led on Arabic writing
Carl Kaed Leo Burnett Beirut Senior Art Director - Design Lead & Execution
Orson Baz Leo Burnett Beirut Digital & Social Media Director - Digital planning & delivery/ Amplification & Analytics
Nathalie Abi Hanna Leo Burnett Beirut Senior Multimedia Designer - Design & Animation
Salma Bou Matar Leo Burnett Beirut Junior Art Director - Design Execution
Hadi Afif Leo Burnett Beirut Content Manager - Digital planning & delivery/ Amplification & Analytics
Rand Weld Ali Leo Burnett Beirut Communication Executive - Campaign Execution
Razan Mneimneh Leo Burnett Beirut Communication Manager - Campaign Execution
Maia Sahyoun Leo Burnett Beirut PR Executive - Online and Offline analytics
Nay Baz Leo Burnett Beirut Senior Desktop Publisher - Production
Rana Bizri Leo Burnett Beirut Studio Manager - Production
Paul Chan Cheil Hong Kong Chief Creative Officer
Lili Jiang Cheil Hong Kong Group Creative Director
Ivan Au Cheil Hong Kong Associate Creative Director
Kevin Cheung Cheil Hong Kong Associate Creative Director
Paul Chan Cheil Hong Kong Copywriter
Lili Jiang Cheil Hong Kong Copywriter
Tatiana Le Cheil Hong Kong Copywriter
Ivan Au Cheil Hong Kong Art Director
Kevin Cheung Cheil Hong Kong Art Director
Illusion CGI Studio . Illusion CGI Studio Illustrator
Illusion CGI Studio . Illusion CGI Studio Photographer

Cultural / Context information for the jury

Brief: Promote Chupa Chups to a wider audience. Insight: When you pop a Chupa Chups in your mouth, it just brings a smile to your face. Idea: Pure joy on a stick. Execution: Every intricate detail was meticulously crafted to bring a smile to your face and convey the pure joy of Chupa Chups. The campaign became a whimsical representation of Chupa Chups. And the meticulous craftsmanship became a symbol of the brand’s unwavering devotion to joy.

Translation. Provide a full English translation of any text.

Pure joy on a stick.

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger