COCKTAILS MADE WITH SOCIAL INGREDIENTS.

Bronze Spike

Demo Film

Presentation Image

TitleCOCKTAILS MADE WITH SOCIAL INGREDIENTS.
BrandSMIRNOFF
Product / ServiceTHE SMIRNOFF VODKA RANGE
CategoryE01. Standard Sites
EntrantLION Auckland, NEW ZEALAND
Idea Creation SPECIAL Auckland, NEW ZEALAND
Media Placement LION Auckland, NEW ZEALAND
Media Placement 2 MEDIACOM NEW ZEALAND Auckland, NEW ZEALAND
PR SPECIAL Auckland, NEW ZEALAND
Production SPECIAL Auckland, NEW ZEALAND
Post Production SPECIAL Auckland, NEW ZEALAND

Credits

Name Company Position
Tony Bradbourne Special NZ CEO / CCO, Founder
Stu Mallarkey Special Executive Creative Director
Tom Johnson Special Senior Copywriter
Kimberley Scott Special Art Director
Callum Walker Special NZ Executive Creative Director
Sam Hall Special Senior Business Director
Natasha Birch Special Account Manager
Barry Cumming Special Retoucher
Nick Salter Special Group Strategy Director
Chase Bickerton Lion Cocktail Maker

Cultural / Context information for the jury

All drink concepts were created from local cultural insights, but the following may not be known to an international audience. - New Zealand’s system to announce restriction changes based on Covid-19 situations was called ‘The Traffic Light System’. - New Zealand’s Annual ‘Bird of the Year’ competition was controversially won by the long-tailed bat.

Please outline the innovative elements of the work

To prove that inspiration for new drinks can come from anywhere, in 2021 Smirnoff created 100 drinks made with social ingredients for 100 days in a row. A different drink shaken, stirred, and displayed in OOH each day inspired by what was happening in the world. From TikTok trends to weather events. Movie releases to season finales. Events, announcements and scandals. The 100 executions were conceptualised, dispatched, and uploaded to large format digital OOH sites nationwide on a daily basis. The process was often faced with very short turnaround times due to the topic the drink was referencing – such as torrential rain throughout the country.