POKÉMON WONDER

Short List
TitlePOKÉMON WONDER
BrandTHE POKÉMON COMPANY
Product / ServicePOKÉMON
CategoryE02. Ambient Outdoor
EntrantSIX INC. Tokyo, JAPAN
Idea Creation SIX INC. Tokyo, JAPAN
Idea Creation 2 ZEAL ASSOCIATE CORP Tokyo, JAPAN
Idea Creation 3 FUTUREK Tokyo, JAPAN
Production AOI PRO. INC. Akasaka, Tokyo, JAPAN
Post Production INVISI. LTD TOKYO, JAPAN
Additional Company HAKUHODO INC. Tokyo, JAPAN
Additional Company 2 NIPPON DESIGN CENTER Tokyo, JAPAN

Credits

Name Company Position
TAKU KAWAMOTO The Pokémon Company Chief Creative Officer
KEIICHI MOTOYAMA SIX INC. Executive Creative Director
SHOGO MATSUMARU RIDDLER Creative Director
KAIYU FUJIMOTO RIDDLER Creative Director
AKIKO TSUDA The Pokémon Company Creative Director
TAKU TSUBOI SIX INC. Copywriter
TOMOYUKI ARIMA Nippon Design Center, Inc. Art Director
KENTA ISHIBASHI RIDDLER Creative Planner
YU KATO Hakuhodo Inc. Creative Planner
KEISUKE ONODA Hakuhodo Inc. Creative Planner
KANAKO TOMITA Hakuhodo Inc. Creative Planner
HIDEHIRO TERUI ZEAL ASSOCIATES Executive Producer
MUNETOSHI MATSUO ZEAL ASSOCIATES Producer
TAKAKO NARUMI ZEAL ASSOCIATES Producer
OKA OKAZAKI freelance Illustrator

Cultural / Context information for the jury

Pokémon characters are loved by people of all ages around the world. Children nowadays have grown addicted to digital entertainment and rarely play in nature. Using born-digital Pokémon characters, we made a field where children could freely play in nature. Our aim was to reconnect children with nature.

Please outline the innovative elements of the work

To reconnect children with nature, we created Pokémon Wonder, recreating the Pokémon video game experience in nature by transforming a 48,000-square-foot forest into a game field. Over 50 Pokémon were crafted with natural materials and hidden in the forest. The players’ mission was to look for Pokémon as if searching for natural creatures. The joy of the search reconnected children with nature and it strengthened their sense of wonder. We took the digital experience of catching Pokémon within a video game and designed a real-world game where players engage all their senses as they search for Pokémon in nature. It’s an all-natural outdoor entertainment built on digital ideas.