LONESOME HOTEL

Short List
TitleLONESOME HOTEL
BrandHONDAO SENIOR CITIZEN'S WELFARE FOUNDATION
Product / ServiceWINTER CHARITY DONATION
CategoryD05. Interactive & Immersive Experiences
EntrantINSPIRE ACTIVATION Taipei, TAIWAN
Idea Creation INSPIRE ACTIVATION Taipei, TAIWAN
PR INSPIRE ACTIVATION Taipei, TAIWAN

Credits

Name Company Position
ChunWei Hou Inspire Activation Creative Leader
Jarvis Hsieh Inspire Activation Creative Team Member
Rae Ho Inspire Activation Creative Team Member
Michelle Huang Inspire Activation Creative Team Member
Carel Chen Inspire Activation Creative Team Member
WeiChung Chang To-V studio Directing
Vivien Chang Inspire Activation Account Service Team Leader
Aaron Chen Inspire Activation Account Service Team Leader
May Wu Inspire Activation Account Service Team Member
Joanna Liou Inspire Activation Account Service Team Member
HsiaoJung Wei To-V studio Production House Team Member
Wen Chen To-V studio Production House Team Member
Sean Tsai To-V studio Production House Team Member
Liliana Lu To-V studio Production House Team Member

Cultural / Context information for the jury

-The neglected seniors issue is facing challenges such as public indifference to the issues and the competition among hundreds of charity fundraising projects. -Due to the pandemic, the donations were estimated to decline by 50%. -The end of the year to the Lunar New Year is the peak travel season for Taiwanese. However, due to the pandemic, people turn to domestic tourism to enjoy staycation in different hotels.

Write a short summary of the ambient work.

During the peak tourist season in Taiwan, we modified the neglected seniors’ homes into “Lonesome Hotel”and turned their real-life daily struggles into hotel services. The hotel is open to the public to make reservations and to experience firsthand the struggles of neglected seniors, such as bathing water that can only heated by sun, 2 tissue paper per day, reheated meals, non-working TV. No phone, no visitors, no going out, no contact allowed to make sure that the guests are isolated for whole day. In addition to the description in the hotel, guests can also learn more stories through QRcode in the room during their stay.