CUDDLE BUDDY

Short List
TitleCUDDLE BUDDY
BrandSPCA
Product / ServiceSPCA
CategoryB06. Not-for-profit / Charity / Government
3 of 3 Campaign
EntrantVMLY&R COMMERCE MALAYSIA Kuala Lumpur, MALAYSIA
Idea Creation VMLY&R COMMERCE MALAYSIA Kuala Lumpur, MALAYSIA

Credits

Name Company Position
Woei Hern Chan VMLY&R Commerce Creative
Phoecus Lee VMLY&R Commerce Creative
Joseph Bong VMLY&R Commerce Creative
Nadia McDonald VMLY&R Commerce Creative

Cultural / Context information for the jury

2021 has been the year Malaysia recorded the highest amounts of divorces. On top of that, elderly couples have lost their other halves because of the covid epidemic. SPCA wants to encourage people to find love again. By falling in love with a pet who will love you unconditionally.

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Smaller