LEVITATING

TitleLEVITATING
BrandWARNER MUSIC JAPAN INC.
Product / ServiceDUA LIPA
CategoryA01. Music Video
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production TAIYO KIKAKU CO., LTD. Tokyo, JAPAN
Production 2 MONOFILMO INC. Tokyo, JAPAN

Credits

Name Company Position
Yu Tsubaki DENTSU Creative Director
Kenta Orisaka DENTSU Planner
Kenta Orisaka DENTSU Art Director
Yuta Ueno TOKYO / TAIYO KIKAKU Producer
NOSTALOOK - monofilmo Inc. Animation

Background

・To expand the artist's recognition in Japan. ・To communicate with Anime and 80s lovers around the world, appealing potential fans. ・To announce a new tour.

Describe the creative idea

The concept of the album, "Future Nostalgia," was visualized with a Japanese interpretation. The song "Levitating features space motif lyrics and 80s sound which we made it synchronize with Japanese 80s-90s anime to bring this sci-fi animation music video.

Describe the strategy

Creating a fan-art-like expression by the officials, it aimed to create a buzz on social medias. In addition, the video was released on the day of Dua Lipa's tour announcement, so it worked as a PR of the tour from the title that were implemented in the video.

Describe the execution

Upload the video to the artist's official YouTube channel.

Describe the outcome

The video were played about 10 million. It has also been featured in various media.

Links

Video URL