Background

Destroy Your Dreams nods to the fact that more Australians than ever are using ‘inspiration boards’ on social media sites including Pinterest and Instagram, to plan their dreams. From home renovations and green upgrades to weddings and cars, many of these dreams have remained just that, living inside boards and not brought to life.

Describe the creative idea

This was an opportunity to explore the performance and production style of 70s Spanish songwriters. Beautiful in its simplicity, the warm acoustic guitar and raw passionate vocals combined to produce an emotive and memorable song. Lyrically we tipped our hats to the visual concept of dreams, longing & life.

Describe the strategy

This campaign is about shaking people out of their complacency and inspiring them to take action.

Describe the execution

This was an opportunity to explore the performance and production style of 70s Spanish songwriters. Beautiful in its simplicity, the warm acoustic guitar and raw passionate vocals combined to produce an emotive and memorable song. Lyrically we tipped our hats to the visual concept of dreams, longing & life.

Describe the outcome

Successful