Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
A01 Activation by Location
SLOW ROAD JEJU TOURISM ORGANIZATION SLOW ROAD	CHEIL WORLDWIDE Seoul	SOUTH KOREA	THE SHOT Seoul	SOUTH KOREA
GRABADS X MCDONALD'S INDONESIA MCDONALD'S MCDONALD'S INDONESIA MINI CUTS SPICY CHICKEN	GRABADS Singapore	SINGAPORE	OMD INDONESIA Jakarta	INDONESIA
THE UNFILTERED HISTORY TOUR VICE WORLD NEWS VICE WORLD NEWS	DENTSU WEBCHUTNEY Bengaluru	INDIA	DENTSU WEBCHUTNEY Mumbai PIXEL PARTY New Delhi VICE MEDIA London	INDIA UNITED KINGDOM	Bronze
AAMI REST TOWNS AAMI AAMI INSURANCE	OGILVY AUSTRALIA Melbourne	AUSTRALIA	OGILVY AUSTRALIA Melbourne	AUSTRALIA
A02 AR
HEINEKEN JUKE "MUSIC IN A CAN" HEINEKEN HEINEKEN	LEO BURNETT Ho Chi Minh City	VIETNAM	DIGITAS VIETNAM Ho Chi Minh City PRODIGIOUS Ho Chi Minh City MSL Ho Chi Minh	VIETNAM	Bronze
THE UNFILTERED HISTORY TOUR VICE WORLD NEWS VICE WORLD NEWS	DENTSU WEBCHUTNEY Bengaluru	INDIA	DENTSU WEBCHUTNEY Mumbai PIXEL PARTY New Delhi VICE MEDIA London	INDIA UNITED KINGDOM	Gold Spike
THE CARE CODES G-LIFE SHANGHAI CARE CODES	OGILVY Shanghai	CHINA	SHANGHAI RED HORSE ADVERTISING AND MEDIA Shanghai	CHINA
SAVING FREDDO CADBURY FREDDO FROG	OGILVY AUSTRALIA Melbourne	AUSTRALIA	OGILVY AUSTRALIA Melbourne CADRE PICTURES Richmond	AUSTRALIA
A03 New Realities & Voice Activation
STRESSWAVES CIGNA CIGNA STRESSWAVES	McCANN Singapore	SINGAPORE	ELLIPSIS HEALTH SF	USA
THE UNFILTERED HISTORY TOUR VICE WORLD NEWS VICE WORLD NEWS	DENTSU WEBCHUTNEY Bengaluru	INDIA	DENTSU WEBCHUTNEY Mumbai PIXEL PARTY New Delhi VICE MEDIA London	INDIA UNITED KINGDOM	Grand Prix
HELLO, KIA: AN INTERACTIVE VOICE EXPERIENCE KIA INDIA KIA SONET	INMOBI Bangalore	INDIA	KIA MOTORS INDIA Gurugram INNOCEAN WORLDWIDE COMMUNICATION New Delhi	INDIA
A04 Connected Devices / Wearables
TALK WITH COW BUM - A DAIRY FARMER'S BEST FRIEND.- NTT DOCOMO MOBILE GYU-ON-KEI	DENTSU INC. Tokyo	JAPAN	GEEK PICTURES INC. Tokyo PYRAMID FILM QUADRA INC. Tokyo J.C. SPARK Tokyo	JAPAN
A05 Data / Insight
STRESSWAVES CIGNA CIGNA STRESSWAVES	McCANN Singapore	SINGAPORE	ELLIPSIS HEALTH SF	USA
MASK ID DAL.KOMM MASK ID	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	PLANIT PRODUCTION Seoul PRODUCTION KEZR Seoul	SOUTH KOREA	Silver
SLOW ROAD JEJU TOURISM ORGANIZATION SLOW ROAD	CHEIL WORLDWIDE Seoul	SOUTH KOREA	THE SHOT Seoul	SOUTH KOREA
GRABADS X JOBSTREET JOBSTREET JOBSTREET	GRABADS Singapore	SINGAPORE	GRABADS Singapore	SINGAPORE
LIFEBUOY: FIGHTING COVID WITH THE POWER OF REAL-TIME DATA UNILEVER LIFEBUOY SOAPS AND HAND-WASH	INMOBI Bangalore	INDIA	UNILEVER Indonesia MINDSHARE Jakarta	INDONESIA
DIGITAL TRANSFORMATION – THE GODREJ WAY GODREJ CONSUMER PRODUCTS LIMITED HOME INSECTICIDE PRODUCTS – GOODKNIGHT, HIT	INMOBI Bangalore	INDIA	GODREJ INDUSTRIES Mumbai GODREJ INDUSTRIES Mumbai	INDIA
A06 Innovative use of Technology
HEINEKEN JUKE "MUSIC IN A CAN" HEINEKEN HEINEKEN	LEO BURNETT Ho Chi Minh City	VIETNAM	DIGITAS VIETNAM Ho Chi Minh City PRODIGIOUS Ho Chi Minh City MSL Ho Chi Minh	VIETNAM	Bronze
STRESSWAVES CIGNA CIGNA STRESSWAVES	McCANN Singapore	SINGAPORE	ELLIPSIS HEALTH SF	USA
MASK ID DAL.KOMM MASK ID	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	PLANIT PRODUCTION Seoul PRODUCTION KEZR Seoul	SOUTH KOREA	Short List
LIFEBUOY: FIGHTING COVID WITH THE POWER OF REAL-TIME DATA UNILEVER LIFEBUOY SOAPS AND HAND-WASH	INMOBI Bangalore	INDIA	UNILEVER Indonesia MINDSHARE Jakarta	INDONESIA
RUANGGURU IN ASSOCIATION WITH AFFLE'S APPNEXT PLATFORM RUANGGURU PTE. LTD RUANGGURU	APPNEXT PTE LTD Singapore	SINGAPORE	RUANGGURU YOGYAKARTA (PT. RUANG RAYA INDONESIA)	INDONESIA
DIGITAL TRANSFORMATION – THE GODREJ WAY GODREJ CONSUMER PRODUCTS LIMITED HOME INSECTICIDE PRODUCTS – GOODKNIGHT, HIT	INMOBI Bangalore	INDIA	GODREJ INDUSTRIES Mumbai GODREJ INDUSTRIES Mumbai	INDIA
A07 Advanced Learning Technologies
VISIBLE TRACK KUNANA & TAB FOUNDATION VISIBLE TRACK	BBDO BANGKOK Bangkok	THAILAND
A08 mCommerce
SURF FABCON: DRIVING CONVERSIONS VIA INSTANT SHOPPABLE MEDIA UNILEVER PHILIPPINES SURF FABRIC CONDITIONER	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
POND’S AI-POWERED SKIN ADVISOR LIVE UNILEVER PHILIPPINES POND'S	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
21KM FINGER MARATHON PCHOME 24H SHOPPING PCHOME 24H SHOPPING	ADK TAIWAN Taipei City	TAIWAN			Bronze
B01 Mobile Websites
SLOW ROAD JEJU TOURISM ORGANIZATION SLOW ROAD	CHEIL WORLDWIDE Seoul	SOUTH KOREA	THE SHOT Seoul	SOUTH KOREA
SAMSUNG - ITEST SAMSUNG SAMSUNG OS	TRIBAL AOTEAROA Auckland	NEW ZEALAND	TRIBAL AOTEAROA Auckland	NEW ZEALAND
THE UNFILTERED HISTORY TOUR VICE WORLD NEWS VICE WORLD NEWS	DENTSU WEBCHUTNEY Bengaluru	INDIA	DENTSU WEBCHUTNEY Mumbai PIXEL PARTY New Delhi VICE MEDIA London	INDIA UNITED KINGDOM	Short List
PALE BLUE DOT TENCENT WE SUMMIT TENCENT WE SUMMIT	STINK STUDIOS Shanghai	CHINA	STINK STUDIOS Shanghai	CHINA	Short List
MYHOOMAN MARS MYHOOMAN	COLENSO BBDO Auckland	NEW ZEALAND
B02 Mobile Apps
RUANGGURU IN ASSOCIATION WITH AFFLE'S APPNEXT PLATFORM RUANGGURU PTE. LTD RUANGGURU	APPNEXT PTE LTD Singapore	SINGAPORE	RUANGGURU YOGYAKARTA (PT. RUANG RAYA INDONESIA)	INDONESIA
THE SAVING GAME UOB TMRW	PANTAREI COMMUNICATIONS Jakarta	INDONESIA	PANTAREI COMMUNICATIONS Jakarta	INDONESIA
THE CARE CODES G-LIFE SHANGHAI CARE CODES	OGILVY Shanghai	CHINA	SHANGHAI RED HORSE ADVERTISING AND MEDIA Shanghai	CHINA
21KM FINGER MARATHON PCHOME 24H SHOPPING PCHOME 24H SHOPPING	ADK TAIWAN Taipei City	TAIWAN			Short List
CLASSROOMS IN THE CLOUD TELENOR PAKISTAN INTERNET & TELECOMMUNICATIONS	OGILVY PAKISTAN Islamabad	PAKISTAN
B03 Social Content for User Engagement
PEPSI CAN LIGHT STICK PEPSICO PEPSI	BBDO GUERRERO Makati City	THE PHILIPPINES	BBDO GUERRERO Makati City FLARE MANILA Makati City	THE PHILIPPINES
#SANAALLWITHESKINOL TWITTERSERYE UNILEVER PHILIPPINES ESKINOL	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
BLACKOUT MIRROR DOVE DOVE	UNILEVER PHILIPPINES Taguig City	THE PHILIPPINES	RUNAWAY ROBOT PRODUCTIONS San Juan	THE PHILIPPINES
IN A RELATIONSHIP WITH LOTUS'S LOTUS'S LOTUS'S 2021 BIGGEST SALES	LEO BURNETT Bangkok	THAILAND	DIGITAS THAILAND Bangkok	THAILAND
THE HONEYWELL SOLO AROMA APARTMENT HONEYWELL HONEYWELL AIR PURIFIER	UNITED COMMUNICATIONS GROUP Taipei	TAIWAN	UNITED COMMUNICATIONS GROUP Taipei	TAIWAN
P&G REJOICE EMOJIME #SEEBEYONDTHEHIJAB P&G REJOICE SHAMPOO	VIRTUE Singapore	SINGAPORE	VICE MEDIA ASIA PACIFIC PTE. LTD. Singapore	SINGAPORE
GET IT WEEK FT. ATOME KITTENS ATOME GET IT WEEK	VAYNERMEDIA APAC Singapore	SINGAPORE	LITTLE RED ANTS CREATIVE STUDIO Singapore	SINGAPORE
9X16 STORES VISA VISA	BBDO SINGAPORE	SINGAPORE	PIXEL POST Kuala Lumpur	MALAYSIA
MIDNIGHT-TEMPTATION ANIME SAGA PREFECTURE SAGA-MESHI (LOCAL SAGA SPECIALTIES)	DENTSU INC. Tokyo	JAPAN	D2C DOT Tokyo XPD INC. Tokyo STUDIO KAI INC. Tokyo	JAPAN
LIVE SIGN. LIVE SIGN. LIVE SIGN.	DENTSU INC. Tokyo	JAPAN	WTFC INC. Tokyo BASSDRUM Tokyo	JAPAN	Silver
PALE BLUE LETTER SONY MUSIC LABELS / REISSUE RECORDS KENSHI YONEZU “PALE BLUE”	SIX INC. Tokyo	JAPAN	SIX INC. Tokyo	JAPAN	Silver
2100JAPAN YAHOO JAPAN CORPORATION YAHOO! SEARCHING	DENTSU DIGITAL INC. Tokyo	JAPAN	DENTSU DIGITAL INC. Tokyo	JAPAN

A01 Activation by Location
SLOW ROAD
JEJU TOURISM ORGANIZATION / SLOW ROAD

CHEIL WORLDWIDE Seoul

SOUTH KOREA

THE SHOT
Seoul

SOUTH KOREA
GRABADS X MCDONALD'S INDONESIA
MCDONALD'S / MCDONALD'S INDONESIA MINI CUTS SPICY CHICKEN

GRABADS Singapore

SINGAPORE

OMD INDONESIA
Jakarta

INDONESIA
THE UNFILTERED HISTORY TOUR
VICE WORLD NEWS / VICE WORLD NEWS

DENTSU WEBCHUTNEY Bengaluru

INDIA

DENTSU WEBCHUTNEY
Mumbai
PIXEL PARTY
New Delhi
VICE MEDIA
London

INDIA
UNITED KINGDOM

Bronze
AAMI REST TOWNS
AAMI / AAMI INSURANCE

OGILVY AUSTRALIA Melbourne

AUSTRALIA

OGILVY AUSTRALIA
Melbourne

AUSTRALIA

A04 Connected Devices / Wearables
TALK WITH COW BUM - A DAIRY FARMER'S BEST FRIEND.-
NTT DOCOMO / MOBILE GYU-ON-KEI

DENTSU INC. Tokyo

JAPAN

GEEK PICTURES INC.
Tokyo
PYRAMID FILM QUADRA INC.
Tokyo
J.C. SPARK
Tokyo

JAPAN

A07 Advanced Learning Technologies
VISIBLE TRACK
KUNANA & TAB FOUNDATION / VISIBLE TRACK

BBDO BANGKOK Bangkok

THAILAND