Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
A01 Activation by Location
SLOW ROAD JEJU TOURISM ORGANIZATION SLOW ROAD	CHEIL WORLDWIDE Seoul	SOUTH KOREA	THE SHOT Seoul	SOUTH KOREA
GRABADS X MCDONALD'S INDONESIA MCDONALD'S MCDONALD'S INDONESIA MINI CUTS SPICY CHICKEN	GRABADS Singapore	SINGAPORE	OMD INDONESIA Jakarta	INDONESIA
AAMI REST TOWNS AAMI AAMI INSURANCE	OGILVY AUSTRALIA Melbourne	AUSTRALIA	OGILVY AUSTRALIA Melbourne	AUSTRALIA
THE UNFILTERED HISTORY TOUR VICE WORLD NEWS VICE WORLD NEWS	DENTSU WEBCHUTNEY Bengaluru	INDIA	DENTSU WEBCHUTNEY Mumbai PIXEL PARTY New Delhi VICE MEDIA London	INDIA UNITED KINGDOM	Bronze
A02 AR
THE CARE CODES G-LIFE SHANGHAI CARE CODES	OGILVY Shanghai	CHINA	SHANGHAI RED HORSE ADVERTISING AND MEDIA Shanghai	CHINA
SAVING FREDDO CADBURY FREDDO FROG	OGILVY AUSTRALIA Melbourne	AUSTRALIA	OGILVY AUSTRALIA Melbourne CADRE PICTURES Richmond	AUSTRALIA
HEINEKEN JUKE "MUSIC IN A CAN" HEINEKEN HEINEKEN	LEO BURNETT Ho Chi Minh City	VIETNAM	DIGITAS VIETNAM Ho Chi Minh City PRODIGIOUS Ho Chi Minh City MSL Ho Chi Minh	VIETNAM	Bronze
THE UNFILTERED HISTORY TOUR VICE WORLD NEWS VICE WORLD NEWS	DENTSU WEBCHUTNEY Bengaluru	INDIA	DENTSU WEBCHUTNEY Mumbai PIXEL PARTY New Delhi VICE MEDIA London	INDIA UNITED KINGDOM	Gold Spike
A03 New Realities & Voice Activation
HELLO, KIA: AN INTERACTIVE VOICE EXPERIENCE KIA INDIA KIA SONET	INMOBI Bangalore	INDIA	KIA MOTORS INDIA Gurugram INNOCEAN WORLDWIDE COMMUNICATION New Delhi	INDIA
STRESSWAVES CIGNA CIGNA STRESSWAVES	McCANN Singapore	SINGAPORE	ELLIPSIS HEALTH SF	USA
THE UNFILTERED HISTORY TOUR VICE WORLD NEWS VICE WORLD NEWS	DENTSU WEBCHUTNEY Bengaluru	INDIA	DENTSU WEBCHUTNEY Mumbai PIXEL PARTY New Delhi VICE MEDIA London	INDIA UNITED KINGDOM	Grand Prix
A04 Connected Devices / Wearables
TALK WITH COW BUM - A DAIRY FARMER'S BEST FRIEND.- NTT DOCOMO MOBILE GYU-ON-KEI	DENTSU INC. Tokyo	JAPAN	GEEK PICTURES INC. Tokyo PYRAMID FILM QUADRA INC. Tokyo J.C. SPARK Tokyo	JAPAN
A05 Data / Insight
LIFEBUOY: FIGHTING COVID WITH THE POWER OF REAL-TIME DATA UNILEVER LIFEBUOY SOAPS AND HAND-WASH	INMOBI Bangalore	INDIA	UNILEVER Indonesia MINDSHARE Jakarta	INDONESIA
SLOW ROAD JEJU TOURISM ORGANIZATION SLOW ROAD	CHEIL WORLDWIDE Seoul	SOUTH KOREA	THE SHOT Seoul	SOUTH KOREA
MASK ID DAL.KOMM MASK ID	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	PLANIT PRODUCTION Seoul PRODUCTION KEZR Seoul	SOUTH KOREA	Silver
GRABADS X JOBSTREET JOBSTREET JOBSTREET	GRABADS Singapore	SINGAPORE	GRABADS Singapore	SINGAPORE
DIGITAL TRANSFORMATION – THE GODREJ WAY GODREJ CONSUMER PRODUCTS LIMITED HOME INSECTICIDE PRODUCTS – GOODKNIGHT, HIT	INMOBI Bangalore	INDIA	GODREJ INDUSTRIES Mumbai GODREJ INDUSTRIES Mumbai	INDIA
STRESSWAVES CIGNA CIGNA STRESSWAVES	McCANN Singapore	SINGAPORE	ELLIPSIS HEALTH SF	USA
A06 Innovative use of Technology
LIFEBUOY: FIGHTING COVID WITH THE POWER OF REAL-TIME DATA UNILEVER LIFEBUOY SOAPS AND HAND-WASH	INMOBI Bangalore	INDIA	UNILEVER Indonesia MINDSHARE Jakarta	INDONESIA
RUANGGURU IN ASSOCIATION WITH AFFLE'S APPNEXT PLATFORM RUANGGURU PTE. LTD RUANGGURU	APPNEXT PTE LTD Singapore	SINGAPORE	RUANGGURU YOGYAKARTA (PT. RUANG RAYA INDONESIA)	INDONESIA
MASK ID DAL.KOMM MASK ID	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	PLANIT PRODUCTION Seoul PRODUCTION KEZR Seoul	SOUTH KOREA	Short List
DIGITAL TRANSFORMATION – THE GODREJ WAY GODREJ CONSUMER PRODUCTS LIMITED HOME INSECTICIDE PRODUCTS – GOODKNIGHT, HIT	INMOBI Bangalore	INDIA	GODREJ INDUSTRIES Mumbai GODREJ INDUSTRIES Mumbai	INDIA
STRESSWAVES CIGNA CIGNA STRESSWAVES	McCANN Singapore	SINGAPORE	ELLIPSIS HEALTH SF	USA
HEINEKEN JUKE "MUSIC IN A CAN" HEINEKEN HEINEKEN	LEO BURNETT Ho Chi Minh City	VIETNAM	DIGITAS VIETNAM Ho Chi Minh City PRODIGIOUS Ho Chi Minh City MSL Ho Chi Minh	VIETNAM	Bronze
A07 Advanced Learning Technologies
VISIBLE TRACK KUNANA & TAB FOUNDATION VISIBLE TRACK	BBDO BANGKOK Bangkok	THAILAND
A08 mCommerce
SURF FABCON: DRIVING CONVERSIONS VIA INSTANT SHOPPABLE MEDIA UNILEVER PHILIPPINES SURF FABRIC CONDITIONER	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
POND’S AI-POWERED SKIN ADVISOR LIVE UNILEVER PHILIPPINES POND'S	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
21KM FINGER MARATHON PCHOME 24H SHOPPING PCHOME 24H SHOPPING	ADK TAIWAN Taipei City	TAIWAN			Bronze
B01 Mobile Websites
SAMSUNG - ITEST SAMSUNG SAMSUNG OS	TRIBAL AOTEAROA Auckland	NEW ZEALAND	TRIBAL AOTEAROA Auckland	NEW ZEALAND
SLOW ROAD JEJU TOURISM ORGANIZATION SLOW ROAD	CHEIL WORLDWIDE Seoul	SOUTH KOREA	THE SHOT Seoul	SOUTH KOREA
PALE BLUE DOT TENCENT WE SUMMIT TENCENT WE SUMMIT	STINK STUDIOS Shanghai	CHINA	STINK STUDIOS Shanghai	CHINA	Short List
THE UNFILTERED HISTORY TOUR VICE WORLD NEWS VICE WORLD NEWS	DENTSU WEBCHUTNEY Bengaluru	INDIA	DENTSU WEBCHUTNEY Mumbai PIXEL PARTY New Delhi VICE MEDIA London	INDIA UNITED KINGDOM	Short List
MYHOOMAN MARS MYHOOMAN	COLENSO BBDO Auckland	NEW ZEALAND
B02 Mobile Apps
THE CARE CODES G-LIFE SHANGHAI CARE CODES	OGILVY Shanghai	CHINA	SHANGHAI RED HORSE ADVERTISING AND MEDIA Shanghai	CHINA
RUANGGURU IN ASSOCIATION WITH AFFLE'S APPNEXT PLATFORM RUANGGURU PTE. LTD RUANGGURU	APPNEXT PTE LTD Singapore	SINGAPORE	RUANGGURU YOGYAKARTA (PT. RUANG RAYA INDONESIA)	INDONESIA
THE SAVING GAME UOB TMRW	PANTAREI COMMUNICATIONS Jakarta	INDONESIA	PANTAREI COMMUNICATIONS Jakarta	INDONESIA
21KM FINGER MARATHON PCHOME 24H SHOPPING PCHOME 24H SHOPPING	ADK TAIWAN Taipei City	TAIWAN			Short List
CLASSROOMS IN THE CLOUD TELENOR PAKISTAN INTERNET & TELECOMMUNICATIONS	OGILVY PAKISTAN Islamabad	PAKISTAN
B03 Social Content for User Engagement
LIVE SIGN. LIVE SIGN. LIVE SIGN.	DENTSU INC. Tokyo	JAPAN	WTFC INC. Tokyo BASSDRUM Tokyo	JAPAN	Silver
P&G REJOICE EMOJIME #SEEBEYONDTHEHIJAB P&G REJOICE SHAMPOO	VIRTUE Singapore	SINGAPORE	VICE MEDIA ASIA PACIFIC PTE. LTD. Singapore	SINGAPORE
THE HONEYWELL SOLO AROMA APARTMENT HONEYWELL HONEYWELL AIR PURIFIER	UNITED COMMUNICATIONS GROUP Taipei	TAIWAN	UNITED COMMUNICATIONS GROUP Taipei	TAIWAN
SMALL BUSINESS SUCCESS STORY FACEBOOK FACEBOOK I META FOR BUSINESS	WUNDERMAN THOMPSON Mumbai	INDIA	SMALL FRY PRODUCTIONS Mumbai	INDIA
PALE BLUE LETTER SONY MUSIC LABELS / REISSUE RECORDS KENSHI YONEZU “PALE BLUE”	SIX INC. Tokyo	JAPAN	SIX INC. Tokyo	JAPAN	Silver
BLACKOUT MIRROR DOVE DOVE	UNILEVER PHILIPPINES Taguig City	THE PHILIPPINES	RUNAWAY ROBOT PRODUCTIONS San Juan	THE PHILIPPINES
PERFORMANCE ENHANCING MUSIC SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA	REVOLVER Sydney RESONANCE - SONIC BRANDING Sydney BIG SYNC MUSIC Sydney	AUSTRALIA	Short List
EMPOWER MOVES UN WOMEN AUSTRALIA GENDER EQUALITY	THE MONKEYS, PART OF ACCENTURE SONG Sydney	AUSTRALIA	RABBIT CONTENT Sydney	AUSTRALIA
9X16 STORES VISA VISA	BBDO SINGAPORE	SINGAPORE	PIXEL POST Kuala Lumpur	MALAYSIA
THE CROWD-SAUCED AD UNI-PRESIDENT SOUP DAREN INSTANT NOODLE	LEO BURNETT SHANGHAI	CHINA	MOD PRODUCTION Shanghai	CHINA
#SANAALLWITHESKINOL TWITTERSERYE UNILEVER PHILIPPINES ESKINOL	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
GET IT WEEK FT. ATOME KITTENS ATOME GET IT WEEK	VAYNERMEDIA APAC Singapore	SINGAPORE	LITTLE RED ANTS CREATIVE STUDIO Singapore	SINGAPORE

A01 Activation by Location
SLOW ROAD
JEJU TOURISM ORGANIZATION / SLOW ROAD

CHEIL WORLDWIDE Seoul

SOUTH KOREA

THE SHOT
Seoul

SOUTH KOREA
GRABADS X MCDONALD'S INDONESIA
MCDONALD'S / MCDONALD'S INDONESIA MINI CUTS SPICY CHICKEN

GRABADS Singapore

SINGAPORE

OMD INDONESIA
Jakarta

INDONESIA
AAMI REST TOWNS
AAMI / AAMI INSURANCE

OGILVY AUSTRALIA Melbourne

AUSTRALIA

OGILVY AUSTRALIA
Melbourne

AUSTRALIA
THE UNFILTERED HISTORY TOUR
VICE WORLD NEWS / VICE WORLD NEWS

DENTSU WEBCHUTNEY Bengaluru

INDIA

DENTSU WEBCHUTNEY
Mumbai
PIXEL PARTY
New Delhi
VICE MEDIA
London

INDIA
UNITED KINGDOM

Bronze

A04 Connected Devices / Wearables
TALK WITH COW BUM - A DAIRY FARMER'S BEST FRIEND.-
NTT DOCOMO / MOBILE GYU-ON-KEI

DENTSU INC. Tokyo

JAPAN

GEEK PICTURES INC.
Tokyo
PYRAMID FILM QUADRA INC.
Tokyo
J.C. SPARK
Tokyo

JAPAN

A07 Advanced Learning Technologies
VISIBLE TRACK
KUNANA & TAB FOUNDATION / VISIBLE TRACK

BBDO BANGKOK Bangkok

THAILAND