Title | PALE BLUE DOT |
Brand | TENCENT WE SUMMIT |
Product / Service | TENCENT WE SUMMIT |
Category | B01. Mobile Websites |
Entrant | STINK STUDIOS Shanghai, CHINA |
Idea Creation | STINK STUDIOS Shanghai, CHINA |
Idea Creation 2 | TENCENT Shenzhen, CHINA |
Production | STINK STUDIOS Shanghai, CHINA |
Additional Company | MASSIVEMUSIC Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Vincent Li | Tencent | General Manger |
Xiaolan Liu | Tencent | General Manger |
Akae Wang | Tencent | Executive Creative Director/Copywriter |
Yuanmeng Liu | Tencent | Copywriter |
Ivy Huang | Tencent | Art Director |
Dong Xie | Tencent | Art Director |
Sonja Xu | Tencent | Designer |
Ivan Zhang | Tencent | In-house Producer |
Hunter Zhang | Tencent | Project Manager |
Junhao Ma | Tencent | Project Manager |
Katherine Lee | Stink Studios | Executive Producer |
Ramzi Chaabane | Stink Studios | Managing Director |
Raphael Ferraz | Stink Studios | Creative Director |
Addie Hao | Stink Studios | Senior Designer |
Kosta Lagis | Stink Studios | 3D Lead |
Yang Zhao | Stink Studios | 3D Animator |
Ethan Chiu | Stink Studios | Developer |
James Yong | Stink Studios | Developer |
Tim Zeng | NOONE Arts Development Co., Ltd | Post-production Supervisor |
Campbell Mclean | NOONE Arts Development Co., Ltd | Post-production Supervisor |
Haijian Luo | NOONE Arts Development Co., Ltd | Post-production Supervisor |
The Tencent WE Summit is China’s paramount science event. A gathering of the world’s greatest scientific minds. A place to share inspiring breakthroughs. Every year, a new host city is chosen, but in 2021, Covid-19 had other plans. So, we held the event where no virus could go.
6.4 billion kms from earth, at the edge of the milky way where 40 years ago, Voyager 1 captured a momentous photo of our planet - the “Pale Blue Dot”. It all begins with a mini spaceship created for your phone, allowing you to relive Voyager 1’s historic journey, using gyroscopic and 3D technology. As you travel through the year 1990, you are prompted to glance back towards earth and capture a screenshot of our pale blue dot. This photo is your ticket to the summit.
Even though the Tencent WE Summit is a B2B-focused event, it is still open to all users. Voyager 1’s iconic "Pale Blue Dot" photograph of the earth, appearing at mere 0.12 pixel in size, made people realize how fragile and tiny the planet is compared to the universe. Therefore, all people living on this "Pale Blue Dot" should treat each other with kindness and make concerted effort to protect our planet. That’s why Tencent held the WE Summit and how we developed the strategy for the project.
In less than 3 months of production, we created a space travelling experience to track the course of the Voyager 1 space probe. We devised this unique way to bring the users to the summit, by taking them on an immersive and interactive journey as human beings travelling away from home. (1) Optimize user experience To ensure a smooth user experience on different smartphone models, we optimized the visual texture while solving the problems of excessive loading time and choppy animation. (2) Created viral sharing on social platforms We launched the project on WeChat ten days before the Tencent WE Summit, creating a viral campaign by taking the advantage of WeChat's social attributes and PR promotion. Telling an educational science story about the "Pale Blue Dot", we not only successfully boosted live broadcast traffic, but also strengthened the user's perception of the scientific attributes of the WE Summit.
Total live PV: 25.87 million; Live Cooperation Platform: 63; User Viewing Time: 70% of the audience viewing time of more than half an hour; News Report: 4531 articles across the network; Weibo Topic: 120 million views.