ONE HOUSE TO SAVE MANY

Grand Prix

Case Film

Presentation Image

TitleONE HOUSE TO SAVE MANY
BrandSUNCORP BRAND
Product / ServiceONE HOUSE
CategoryA02. Applied Innovation
EntrantLEO BURNETT Sydney, AUSTRALIA
Idea Creation LEO BURNETT Sydney, AUSTRALIA
Media Placement OMD Sydney, AUSTRALIA
Production LEO BURNETT Sydney, AUSTRALIA
Production 2 REVOLVER Sydney, AUSTRALIA
Additional Company SUNCORP INSURANCE Brisbane City, AUSTRALIA

Credits

Name Company Position
Jason Williams Leo Burnett Australia Chief Creative Officer
Andy Fergusson Leo Burnett Australia Executive Creative Director
Eric Franken Leo Burnett Australia Copywriter
Marijke Spain Leo Burnett Australia Art Director
Laurent Marcus Leo Burnett Australia Creative Technology Director
Chris Jovanov Leo Burnett Australia Creative Technology Director
Grace Vizor Leo Burnett Australia Group Business Director
Erin Stace Leo Burnett Australia Project Director
Shae Jones Leo Burnett Australia Business Director
Kim Thompson Leo Burnett Australia Business Director
Sidonie Young Leo Burnett Australia Business Executive
Graham Alvarez-Jarratt Leo Burnett Australia Head of Strategy
Abigail Dubin-Rhodin Leo Burnett Australia Strategy Director
Adrian Jung Leo Burnett Australia Head of Production
Afshin Saffari Leo Burnett Australia Digital Director
Lucy Appleyard Leo Burnett Australia Producer
Ronald Regis Leo Burnett Australia Producer
Chloe Burns Leo Burnett Australia Producer
Dan Crozier Leo Burnett Australia Multimedia Studio Manager
Janifer Wong Leo Burnett Australia Digital Design & Development
Malcolm Caldwell Leo Burnett Sydney Creative Director
Ian Broekhuizen Leo Burnett Sydney Creative Director
Keong Seet Leo Burnett Australia Digital Design & Development
Michael Ritchie Revolver Managing Director/Co-owner
Pip Smart Revolver Executive Producer/Partner
Jasmin Helliar Revolver Executive Producer
Alex Kember Revolver Producer
Jonathan Kneebone The Glue Society Director
Scott Stirling The Glue Society Post Producer
Luke Crethar The Glue Society Editor
Alexander Harrod The Glue Society Editor
Paul Bruty The Glue Society Editor
Andy Clarkson The Glue Society Colourist
Viv Baker The Glue Society Flame Compositor
Cameron Robertson The Glue Society 3D Animation

Why is this work relevant for Innovation?

Each year, hundreds of thousands of Australian homes are destroyed or damaged by extreme weather. To help solve this problem, Suncorp partnered with the CSIRO, James Cook University and Room 11 Architects to create ‘‘One House To Save Many’. The world’s first home designed, scientifically tested, and built to withstand cyclones, floods and bushfires. As well as providing the blueprint for Australia’s future homes, One House is changing the way Suncorp does business. In an industry-first product, the “Build it Back Better” promise applies the resilience learnings from One House to every home that Suncorp rebuilds.

Background

Every year, during Australia’s ‘Storm Season’ (November to April), hundreds of thousands of homes are destroyed or damaged by extreme weather. And thanks to climate change, it’s only getting worse. In fact, entire communities in North Queensland are no longer insurable. So Suncorp, one of Australia's largest insurers, briefed us to create a campaign that would help make Australian’s more prepared for future storms. Create awareness about Suncorp products. And demonstrate Suncorp’s commitment to Australia’s resilience. It was to be a fully integrated campaign, including brand and product TV, OOH, print, socia, radio and digital utility. And the primary audience was the State of Queensland, with an ideal PR reach including the rest of Australia.

Describe the idea

Each year, hundreds of thousands of Australian homes are destroyed or damaged by extreme weather. And each year nothing changes. We just pick up the pieces, rebuild the same way, and hope it won’t happen again. And with the ever-increasing effects of climate change, the problem is only getting worse. To help solve this enormous problem, Suncorp partnered with the CSIRO (science organisation), James Cook University and Room 11 Architects to create ‘One House To Save Many’. The world’s first home designed, scientifically tested, and built to withstand cyclones, floods and bushfires. One House is the blueprint for the future of Australian housing. Enabling Australians to live in harmony with nature, and not in fear of it. The project launched with a national ad campaign and prime time documentary. The learnings from One House were then made available to the public and presented to government institutions and national building companies.

What were the key dates in the development process?

The idea was first presented to Suncorp in mid 2019 as a response to a brief leading into the upcoming ‘Storm Season’. It was quickly decided that this project would take significantly more time, so it was decided that it would become a bigger initiative for Suncorp to prove their credibility as a leader in ‘Resilience’. The design and planning process started in December 2020. This included the Architects and scientists discussing approaches and what might work as a potential design. The design approach and materials were tested at the CSIRO fire testing facility and James Cook University cyclone testing facility throughout 2020. Adjustments were then made to the design. The final built prototype of ‘One House’ was filmed in a storm simulated environment in early December 2020. The campaign launched in April 2021 with a 23 minute documentary, PR, advertising campaign (including TV, OOH, Radio, Print, Social), and an online hub. As a result of the learnings, Suncorp decided to create a new product. In an industry-first, Suncorp Insurance launched the “Build it Back Better” promise that applies the resilience learnings from One House to every home they rebuild. This product was launched alongside ‘One House’.

Describe the innovation / technology

‘One House To Save Many’ is the world’s first home designed, scientifically tested, and built to withstand cyclones, floods and bushfires. It is a blueprint for the future of Australian housing. To create it, we brought leading experts in home resilience together for the first time. Room 11 architects (sustainable architecture), The CSIRO (bushfire), James Cook University (storm and flood), And Suncorp, who have been insuring homes in Australia for over 100 years. The challenge was to create an affordable, scalable and liveable home. This meant that the resilience experts had to be incredibly inventive in the way they applied their knowledge. Due to the unique diversity of our working team; many of the innovative solutions were multi-faceted. For example, the steel mesh screens on the balcony, not only protected from flying debris during cyclones, but also protected from bushfire embers. The visual and lifestyle inspiration was a piece of classic Australian architecture, ‘The Queenslander’. This common Australian style of home has a second floor living area to protect against flooding, and wrap around balconies to create shade and air flow. Explore all the features in the interactive hub: https://onehouse.suncorp.com.au/explore

Describe the expectations / outcome

The campaign reached 99% of the target audience (through paid and earned), and was widely covered across every major Australian news network (20M+ impressions). Including prominent features on current affairs programs and morning shows. The documentary also aired multiple times on a major broadcast network (channel 9). In the first few weeks, Suncorp received inquiries from 13 leading industry and research stakeholders, 4 of Queensland’s largest city councils, and 2 national building companies interested in partnering with Suncorp to scale One House across the country. Led by Suncorp, the Insurance Council of Australia has now launched Project Resilience – that aims to embed resilience into the National Construction Code by 2025. And several weeks after launch, the Federal Government announced a $600 million resilience fund for new disaster preparation and mitigation programs. In addition, we’ve seen 110,000+ unique visitors to the website, with a 3.7 minute average dwell time.

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