Cultural / Context information for the jury

Design continually advances, leaving the works of the past behind. Always moving forward, onward and upward to newer and better ideas. Like a train carrying the hopes and dreams of creators travelling on a journey of exploration into the future. At the Ad Museum Tokyo D&AD 2020 Exhibition, we visualised design as a train, always starting anew, on a journey without end.

Translation. Provide a full English translation of any text.

あたらしい知恵ときみを乗せて。 また旅に出ます。昨日の私に背中を押されて。 この孤独な道は、幸福に続いている。 明日はきっと、今日より良いデザイン。 All aboard the train of new ideas. Yesterday's me says it’s time to move on. It’s a lonely journey, but it leads to joy. I know tomorrow's designs will be better than today's.

Tell the jury about the art direction.

Our creative idea was to represent the concept of design as a train that repeatedly sets off on a new journey. Because no matter how great designs are, their creators never rest, but continually move forward in search of newer and even better design ideas. By using the image of a train carrying everyone's hopes as it sets off again and again on a never-ending creative journey, we sought to communicate to exhibition visitors a sense of the limitless possibilities of design.