ANGRY & CALM

TitleANGRY & CALM
BrandLAURIER
Product / ServiceLAURIER SANITARY NAPKIN/PAD
CategoryB02. Outdoor
EntrantDENTSU MCGARRYBOWEN Jakarta, INDONESIA
Idea Creation DENTSU MCGARRYBOWEN Jakarta, INDONESIA

Credits

Name Company Position
BENNY NAPITUPULU DENTSU MCGARY BOWEN (PT DENTSU INDONESIA) Art Director & Copywriter
NOVARIANO MAULANA DENTSU MCGARY BOWEN (PT DENTSU INDONESIA) Art Director
ANDRA PUTERA DENTSU MCGARY BOWEN (PT DENTSU INDONESIA) Copywriter
CHELSEA CHINITA DENTSU MCGARY BOWEN (PT DENTSU INDONESIA) Art Director
RACHMAT RIYANTO DENTSU MCGARY BOWEN (PT DENTSU INDONESIA) Art Director

Cultural / Context information for the jury

One of the effects of Pre-Menstruation Syndrome can cause roller-coaster feelings for weeks up to their period to most women. Mood swings usually come out of sudden. It is a normal condition due to a hormonal change. But most people in Indonesia, Pre-Menstruation Syndrome (PMS) is also associated with a stigma where men and women feel unsteady moods. To break this stigma, Laurier created a visual where women can embrace their roller-coaster state of feeling and lead the audience to find out more about the good things of menstruation through www.menstruation.com

Translation. Provide a full English translation of any text.

LAURIER – SPLIT MOOD ENGLISH TRANSLATION HEADLINE: “Untuk semua perasaan yang bercampur aduk, semua baik.” (For every mixed feeling, it's all good) CTA: “Kenali setiap kebaikan menstruasi di menstruasi.com” (Get to know the good side of menstruation at menstruasi.com