Title | CREATIVE FILTRATION |
Brand | NIKKEI INC. |
Product / Service | THE HOSHI AWARDS FOR SCIENTIFIC IMAGINATION IN LITERATURE |
Category | B01. Brand & Communications Design |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | TAKI CORPORATION Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
YOSHIHIRO YAGI | DENTSU INC. | Creative Director |
Satomi Okubo | DENTSU INC. | Art Director |
Marina Danjo | DENTSU INC. | Copywriter |
Natsumi Saino | TAKI CORPORATION | Designer |
Shunsuke Takase | Freelance | Director |
Satoshi Yoshitake | cubesato | Music |
The Hoshi Award honours works that combine scientific imagination with literary excellence. It is open to people of all ages. In our design for the award materials, we sought to express the spirit of the award visually. So we created a visual representation of a “creative filter.” Our thinking was this: each of us is curious about different things, and each of us filters the ideas we encounter according to our own creative sensibility. In a world where everything is out there, what do we look for, what do we want to know, and what themes resonate with us? Through our design, we sought to communicate a sense of how truly wondrous it is that we can visualise and create so many different worlds from the sensory input we receive.
あなたの知らない、あなたの法則。 The unrevealed rules of creative filtration.
Our design uses geometric icons to represent ideas, and illustrations of “creative filters” to represent the way authors filter ideas to create stories. For the book of collected stories, we printed the icons on all sides—even on the page edges—to create the image of a solid mass of variegated ideas. Each of the works inside is fronted by a two-page illustration evoking the author’s creative process, and the cover jacket unfolds into a poster depicting a complex “creative filtration device.”