CREATIVE FILTRATION

TitleCREATIVE FILTRATION
BrandNIKKEI INC.
Product / ServiceTHE HOSHI AWARDS FOR SCIENTIFIC IMAGINATION IN LITERATURE
CategoryB01. Brand & Communications Design
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production TAKI CORPORATION Tokyo, JAPAN

Credits

Name Company Position
YOSHIHIRO YAGI DENTSU INC. Creative Director
Satomi Okubo DENTSU INC. Art Director
Marina Danjo DENTSU INC. Copywriter
Natsumi Saino TAKI CORPORATION Designer
Shunsuke Takase Freelance Director
Satoshi Yoshitake cubesato Music

Cultural / Context information for the jury

The Hoshi Award honours works that combine scientific imagination with literary excellence. It is open to people of all ages. In our design for the award materials, we sought to express the spirit of the award visually. So we created a visual representation of a “creative filter.” Our thinking was this: each of us is curious about different things, and each of us filters the ideas we encounter according to our own creative sensibility. In a world where everything is out there, what do we look for, what do we want to know, and what themes resonate with us? Through our design, we sought to communicate a sense of how truly wondrous it is that we can visualise and create so many different worlds from the sensory input we receive.

Translation. Provide a full English translation of any text.

あなたの知らない、あなたの法則。 The unrevealed rules of creative filtration.

Tell the jury about the art direction.

Our design uses geometric icons to represent ideas, and illustrations of “creative filters” to represent the way authors filter ideas to create stories. For the book of collected stories, we printed the icons on all sides—even on the page edges—to create the image of a solid mass of variegated ideas. Each of the works inside is fronted by a two-page illustration evoking the author’s creative process, and the cover jacket unfolds into a poster depicting a complex “creative filtration device.”