Cultural / Context information for the jury

We want to save ourselves living on this planet, but how do we get the attention of the entirety of Gen Z in an effective manner that differentiates from all the sea of sameness out there? How do we get our next generation of youths to want to lead the charge for driving true change for our planet? When it comes to reaching out to the youths on sustainability…There’s the Greta Thunberg way, that is doubt effective, but it is also destructive and angry. Often not smiled upon in many parts of Asia. Especially Singapore.

Translation. Provide a full English translation of any text.

N.A.

Tell the jury about the typography.

We created an aesthetic that exudes a raw, frantic, psychedelic, digitally hand crafted, do-it-yourself, and an always-in-beta look and feel that’s also contemporary, inviting and full of life. It’s like a modern, digital fanzine. We opted to not settle on a single type of font, and with an ever-changing logo. Modern, imperfect and almost organic. To the extend of overlapping some not so important words. With lots of things to explore, as if we’ve include hidden gems for our restless, energetic audience to discover. We knew we needed to make it in a way that doesn't feel like it came from an establishment, but something easy for them to replicate, and evolve into their own. Climate change is a serious matter, but that doesn't mean it always has to be grim, bookish, or ceremonious. This swagger enable us to reach out to a wider spectrum of audience among youths.