| Title | RAKUTEN MOTHER'S DAY WRAPPING |
| Brand | RAKUTEN ICHIBA |
| Product / Service | WRAPPING BAG |
| Category | B04. Packaging Design |
| Entrant | RAKUTEN GROUP, INC. Tokyo, JAPAN |
| Idea Creation | RAKUTEN GROUP, INC. Tokyo, JAPAN |
| Production | RAKUTEN GROUP, INC. Tokyo, JAPAN |
| Production 2 | SINCA.INC Tokyo, JAPAN |
| Production 3 | PIKIPIKIDOKAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hiroki Kawaue | Rakuten Group, Inc. / Rakuten Design Lab | Art Director |
| Naho Takabayashi | Rakuten Group, Inc. / Rakuten Design Lab | Graphic Designer |
| Shingo Fujimoto | sinca.inc | Photographer |
| Haruna Mishima | fioresoffitta | Flowrist |
| Yusuke Ito | Pikipikidokan | Copywriter |
In Japan, more than 50% of households live separately from their parents. On the other hand, Japanese people have a custom of sending a bouquet of flowers to moms on Mother's Day. However due to COVID-19, 60% of people in Tokyo stayed home on Mother’s Day, and most families were not able to celebrate in person. Rakuten Ichiba, being the largest online shopping platform in Japan, created this bouquet design to allow family members who cannot meet in person to express their love and gratitude through this experience “Delivering the love of the sender”.