WASTE-SORTING BLIND BOX

Short List
TitleWASTE-SORTING BLIND BOX
BrandSTDECAUX/THE ENVIRONMENTAL PROTECTION DEPARTMENT
Product / ServiceSTDECAUX/THE ENVIRONMENTAL PROTECTION DEPARTMENT
CategoryB04. Packaging Design
EntrantTHE NINE Shanghai, CHINA
Idea Creation THE NINE Shanghai, CHINA

Credits

Name Company Position
Jody Xiong The Nine Shanghai Founder & Chief Creative Officer
Jody Xiong The Nine Shanghai Art Director
Hu Mo The Nine Shanghai 3D Designer
Jody Xiong The Nine Shanghai Graphic Designer
Candy Chen The Nine Shanghai Copywriter
Zhu Siqi The Nine Shanghai Account Manager
Chang Yaoping The Nine Shanghai Editor
Jody Xiong The Nine Shanghai Director

Cultural / Context information for the jury

Last year in Shanghai, the Waste Classification and Administration Regulations were officially issued and implemented. Knowledge of these regulations, however, is still not widespread with many people unaware of which kind of waste should be put into which recycling bin. With the purpose of promoting the regulations and helping people better understand waste sorting, the environmental protection department of STDecaux launched a special project.

Tell the jury about the art direction.

The concept of a blind box has become increasingly popular in recent years. Insight came in the form of combining the love of the blind box minifigure idea with learning about waste sorting. Using popular art toy style licensed minifigures the Waste- Sorting Blind Box becomes a gift that people crave to own. To develop this project, we selected a variety of representative waste, such as glass bottles, banana peels, cigarette butts, expired pills, broken light bulbs, dirty masks, etc. 30 adorable licensed minifigures to be designed and made from recycled materials. These were then packed into mini trash cans are also made from recycled materials.