Cultural / Context information for the jury

Belong is a “telco” in Australia, offering mobile and internet plans for a better value than their larger competitors. Our brand platform is ‘It Feels Good to Belong’ - a joyful celebration of fun, whimsy and internet- fueled wonder. An “Internet wormhole” is a common term in Australia and beyond used to describe an immersive online adventure through unexpected facts, memes, stories and more.

Tell the jury about the art direction.

Getting a new phone is exciting. Until you have to set it up. Suddenly, you’re disconnected for who-knows-how-long, while your new phone transfers all your data over. Launched just before the iPhone 13, the Book of Limbo is an offline online wormhole, designed to keep you entertained while stranded between phones. It channels the wonder of the internet into 120 pages of original art –3D, illustration, photography and GAN. The book mimics the internet wormholes we all find ourselves falling down that turn in unexpected ways –from the mesmerizing cover to the constantly shifting art styles and textures throughout. Each page even links to the next, spanning whale poop facts, royal conspiracies, and the entirety of Alice in Wonderland. Ending with a free $80 SIM card, to help you explore actual internet wormholes when your phone’s ready. All sustainable materials are locally sourced, and the production’s carbon output is offset.